Thong Siek Food Industry Pte Ltd, headquartered in Singapore, is one of Southeast Asia’s leading manufacturers and distributors of premium surimi-based seafood products. With a legacy spanning over five decades, Thong Siek has become synonymous with innovation, quality, and reliability in the ready-to-eat and frozen seafood segment. The company is best known for its iconic DoDo brand, which has a strong presence across retail, foodservice, and export markets globally.
Core Business
Thong Siek’s core business revolves around the production of surimi-based seafood products, offering a wide assortment of processed items that cater to diverse culinary cultures and consumption formats. The company operates state-of-the-art production facilities in Singapore and Malaysia and has built an extensive distribution network across Asia, the Middle East, Europe, and North America.
Its integrated operations encompass:
- Product R&D and formulation
- High-capacity automated production lines
- Cold chain logistics and distribution
- Multichannel retail and foodservice partnerships
Product & Service Offerings
Thong Siek offers a comprehensive portfolio of surimi-based and breaded seafood products:
Surimi-Based Products
- Fish Balls (Traditional and flavoured)
- Prawn Balls
- Cuttlefish Balls
- Mini Chikuwa (Japanese-style)
- Mushroom Seafood Balls
- Crab Flavoured Sticks
- Assorted Fish Cakes
Breaded Seafood Products
- Breaded Fish Fingers
- Breaded Fish Nuggets
The company provides products in both retail-ready packaging and bulk foodservice formats, making it a versatile partner for supermarkets, restaurant chains, convenience stores, and wholesalers.
Specialization and Core USP
Thong Siek’s success is driven by its strong focus on:
- Product innovation: R&D team continuously develops new textures, flavors, and cooking formats to suit global market trends.
- Quality control: Adherence to strict food safety and traceability protocols with certifications for major international markets.
- Multi-brand strategy: Operates successful brands such as DoDo, Crusty's, and Umi Nami to serve different price points and demographics.
USP Highlights:
- Pioneers in surimi processing in Southeast Asia
- Ability to tailor product formulation to regional taste profiles
- Trusted halal-certified brand in major Muslim-majority markets
Financial Performance
Thong Siek is a privately held enterprise. However, according to industry sources and export data:
- Estimated annual turnover exceeds SGD 100 million
- DoDo brand products are exported to more than 25 countries
- Market leadership in Singapore with over 40% market share in surimi seafood products
- Significant retail footprint in major supermarkets including NTUC FairPrice, Cold Storage, Sheng Siong, and Giant
Shipment and Export Records
According to trade data from Singapore Customs and platforms such as ImportYeti and Volza:
- Thong Siek exports to Malaysia, Indonesia, China, Hong Kong, Middle East, Europe, and North America
- High-volume exports of fish balls, crab sticks, and breaded seafood items
- Key markets include halal-certified regions, indicating robust demand in Muslim-majority countries
- Estimated monthly export volume exceeds 500 metric tons, primarily via reefer container shipments
Thong Siek’s ability to cater to halal markets and meet international regulatory standards gives it a competitive edge in exports.
Target Market
Thong Siek serves multiple B2B and B2C segments:
- Retail Consumers via supermarkets, hypermarkets, and online groceries
- Foodservice Operators including caterers, restaurants, and QSR chains
- Private Label Buyers seeking OEM seafood solutions
- Exporters and Distributors seeking halal-certified, Asian-inspired seafood offerings
The brand's widespread consumer recognition and diversified portfolio make it a preferred supplier across various demographic segments.
Operational Capabilities
- Advanced surimi processing and cooking lines
- High-capacity freezing and packaging units
- In-house logistics with cold chain infrastructure
- R&D innovation center with food scientists and culinary specialists
- Halal, HACCP, and ISO certified production facilities
Thong Siek’s production facilities are capable of producing hundreds of SKUs across varied formats and sizes, enabling quick adaptation to market needs.
Certifications & Compliance
Thong Siek maintains rigorous compliance with international food safety and regulatory requirements, including:
- HACCP
- ISO 22000
- Halal Certification (MUIS and Jakim)
- FDA and EU Compliance for export shipments
- AVS Singapore Approved Establishment
These certifications enable seamless market access and ensure product integrity from source to shelf.
Customer Testimonials
“DoDo products are a household name in Singapore. Their consistent quality, range, and taste make them a staple in our seafood offerings.”
— Category Buyer, NTUC FairPrice
“Thong Siek’s responsiveness and product customization are key reasons why we chose them for our private label seafood line in the Middle East.”
— Distributor Partner, UAE
Recognitions & Achievements
- DoDo brand awarded Superbrands Singapore multiple years
- Participated in Food & Hotel Asia (FHA) and SIAL Asia trade shows
- Recognized as Singapore’s Top SME 1000 Company
- Strong CSR initiatives including food donations and community outreach
Thong Siek Food Industry Pte Ltd continues to lead the way in premium surimi-based food production, leveraging innovation, heritage, and customer trust to drive growth in regional and international markets.
