Thong Siek Food Industry Pte Ltd is one of Singapore’s leading manufacturers and exporters of surimi-based seafood products. With a history rooted in traditional Asian seafood cuisine and a forward-looking approach to food innovation, the company has built a strong reputation across the Asia-Pacific and global markets under its flagship brand “DoDo” and secondary brand “Crusty’s.”
Company Background
Established in 1976, Thong Siek Food Industry Pte Ltd began as a modest fishball processing business in Singapore. Over nearly five decades, it has grown into a vertically integrated seafood processing enterprise equipped with modern food manufacturing facilities and international distribution networks. The company’s success is driven by its unwavering commitment to quality, consistency, and innovation.
Core Business and Product Offerings
Thong Siek specializes in surimi-based and processed seafood products. Their offerings include:
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Surimi-Based Seafood Products:
- Fish Balls
- Prawn Balls
- Cuttlefish Balls
- Assorted Fish Cakes
- Mini Chikuwa
- Crab Flavoured Sticks
- Mushroom Seafood Balls
- Breaded Fish Fingers
- Breaded Fish Nuggets
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Ready-to-Eat Meals:
- Seafood Noodle Ready Meals
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OEM Services:
- Customized private label manufacturing for surimi and seafood snack products
This comprehensive product portfolio caters to both retail and foodservice clients, delivering consistent quality and authentic taste in Asian-style seafood.
Specialization and USP
Thong Siek Food Industry’s core strengths include:
- Strong Brand Equity: “DoDo” is a household name in Singapore and several Asian countries, synonymous with high-quality fishballs and seafood snacks.
- Vertical Integration: The company controls every step of the production process—from raw material sourcing and surimi preparation to packaging and logistics.
- R&D Excellence: An in-house product innovation team consistently develops new SKUs, including health-conscious and convenience-ready variants.
Export and Shipment Insights
Thong Siek has a significant global footprint with active export operations in over 20 countries. It maintains export-grade processing standards and meets rigorous international food safety certifications.
- Top Export Markets: China, Australia, USA, Malaysia, Brunei, Hong Kong, United Arab Emirates, United Kingdom
- Export Channels: Direct B2B export, OEM manufacturing, international supermarket and foodservice chains
According to trade data sources such as ImportYeti, the company has consistently exported surimi-based products in significant volumes, particularly under the DoDo brand.
Target Market
Thong Siek serves diverse market segments:
- Retail consumers in Asia-Pacific and North America
- Supermarket and grocery chain partners
- International foodservice providers
- Private-label and OEM clients
Its products appeal to both traditional markets and modern convenience-focused consumers.
Capabilities and Infrastructure
Thong Siek operates a large-scale manufacturing facility in Singapore with:
- ISO-certified processing units
- Cold chain logistics infrastructure
- Automated surimi product lines
- In-house R&D and QA labs
The company also runs subsidiaries and joint ventures in various countries, further supporting its international supply chain.
Certifications and Compliance
Thong Siek’s operations are backed by multiple international food safety and quality certifications:
- ISO 22000 Food Safety Management
- HACCP
- Halal Certification
- AVA-licensed establishment (Singapore Food Agency)
- EU Export Approved Facility
These certifications allow the company to meet diverse regulatory requirements across regions.
Customer Testimonials
While specific testimonials are not publicly listed, the widespread market presence of DoDo-branded products in major Asian supermarket chains—such as NTUC FairPrice, Sheng Siong, AEON, and T&T—serves as a testament to the company’s quality and consumer trust.
Major Achievements
- Over 45 years of continuous growth and brand presence in Asia and beyond.
- Development of more than 100 product SKUs under the DoDo and Crusty's brands.
- Recognition as a preferred OEM partner by regional and global food companies.
- Successfully expanded into new segments including ready-to-eat meals and premium seafood snacks.
Thong Siek Food Industry Pte Ltd exemplifies Singapore’s food manufacturing excellence. With strong brand recognition, global market access, and an unrelenting focus on innovation and food safety, the company is a trusted partner in the international seafood value chain.
