The Yoghurt Shop was founded in 2003 by Simon Reynolds, beginning as a small stall in the Adelaide Central Market. The company has since grown into one of Australia's most popular yoghurt brands, known for its thick, creamy, double-strained Greek yoghurt. The brand emphasizes using traditional methods, free from preservatives and artificial flavors, to create a range of award-winning yoghurts topped with fresh and delicious ingredients. The Yoghurt Shop now supplies its products to over 2,000 retailers across five countries, consistently receiving accolades for its quality.