The Distilled Spirits Council of the United States (DISCUS) is the leading voice and advocate for distilled spirits in the United States. The 'Cheers! Spirits from the U.S.A.' campaign, supported by DISCUS, aims to educate the hospitality industry, adult consumers, and media in key spirits export markets, including Australia, about the taste, heritage, and style of American distilled spirits. The initiative focuses on promoting American Whiskeys, including Bourbon, Tennessee Whiskey, American Rye Whiskey, and American Single Malt Whiskey.