Yousef Bin Abdul Latif and Sons Agriculture Co., Ltd. (YALA) was established in 2010 and is focused on the cultivation and production of high-quality organic dates. The company operates over 2,600 hectares of green farms in Al Qassim and Al Madinah, growing a wide selection of organic dates such as Safawi, Mejdool, Sagai, Anbarah, and Ajwa. YALA is committed to sustainable farming practices and has earned multiple organic certifications, including those from the European Commission and Global G.A.P.