VOG – Home of apples is a leading consortium of South Tyrolean Fruit Growers' Cooperatives, established in 1945. Based in South Tyrol, Italy, VOG unites 11 cooperatives and 4,600 producers, managing approximately 10,900 hectares of orchards. The consortium is recognized for producing a wide variety of apples, ensuring top-quality produce with a focus on sustainability, innovation, and meeting market demands. VOG's apples are exported to over 75 countries worldwide, and the organization is known for its strong brands, including Marlene®, Pink Lady®, and Kanzi®, among others.