VentureFruit® is a New Zealand-based company specializing in the commercialisation and management of new and superior fruit varieties. Established in 2021 as a part of T&G Global, VentureFruit® focuses on a wide range of temperate and sub-tropical fruits, including apples, pears, berries, and grapes. The company works closely with plant breeders, growers, and marketers to bring high-quality, consumer-preferred fruit varieties to global markets. Their services include variety management, intellectual property protection, market analysis, and brand development, ensuring the success of new fruit varieties from breeding to commercialization.