The Australian Macadamia Society (AMS) is the peak industry body for the Australian macadamia industry, representing over 700 growers responsible for more than 85% of Australia's macadamia production. Established in 1974, the AMS promotes and coordinates all aspects of the Australian macadamia industry, facilitates information exchange, and fosters goodwill. The AMS focuses on helping growers improve productivity and profitability, advocating on key issues, and promoting the industry to potential new growers and investors.