Supermarket & Retailer is a specialized media group established in 1957, originally known as The General Dealer. It focuses on providing the latest industry news, store trends, merchandising ideas, promotional strategies, and operational efficiencies to wholesalers, Retail, and suppliers within the fast-moving consumer goods (FMCG) sector. The publication aims to keep its audience at the forefront of the retail industry by exploring new store formats, embracing technological advancements, and improving operational efficiency. Their content includes a monthly digital publication, the Equipment & Services Buyers Guide, and various digital media platforms.