JETRO (Japan External Trade Organization) is a government-related organization established in 1958 to promote mutual trade and investment between Japan and the rest of the world. While initially focused on promoting Japanese exports, JETRO's core mission in the 21st century has shifted towards encouraging foreign direct investment into Japan and helping small to medium-sized Japanese firms maximize their global export potential. JETRO provides a range of services including business matching, market research, and support for setting up business operations in Japan.