The California Prune Board (CPB) was established in 1952 to represent the state's prune growers and handlers. CPB promotes the premium positioning of California prunes globally and supports industry growth through various initiatives, including nutrition research, marketing, and trade policy advocacy. The board works to unite the industry and enhance the global demand for California prunes by highlighting their health benefits, quality, and versatility. California is the world’s largest producer of prunes, with orchards spread across 14 counties in the Sacramento and San Joaquin valleys.