Founded in 2003, The Unati Co-operative Marketing-cum-Processing Society Ltd., headquartered in Hoshiarpur, Punjab, has emerged as one of India’s pioneering co-operative ventures in the field of Ayurveda, herbal wellness, and organic food processing. Operating under the flagship brands Unati and Aasnaa, the society is committed to empowering rural farmers while promoting health through traditional Indian wellness solutions.
Core Business and Product Offerings
Unati specializes in the production and export of ayurvedic health juices, organic powders, herbal teas, vinegars, and jaggery-based products. The product portfolio is segmented as follows:
- Herbal Juices: Amla Juice, Triphala Juice, Aloe Vera Juice, Wheatgrass Amla Plus, and Karela Jamun Plus Juice
- Organic Powders: Moringa Powder, Giloy Powder, Tulsi Powder, Karela Powder, Amla Powder, Triphala Powder
- Ayurvedic Teas: Amla Chamomile, Amla Tulsi, Amla Ginger & Fennel, Lemongrass, and Amla Classic
- Vinegars: Apple Cider Vinegar with Mother, Amla Vinegar, Jamun Cider Vinegar, Karela and Turmeric Vinegar
- Natural Sweeteners: Indian Jaggery and Jaggery Powder
- Preserved Foods: Amla Murabba, Apple Murabba, Harar Murabba, Pickles, and Chutneys
- Others: Organic Honey, Curry Leaves, and Herbal Blends
All products are derived from organically grown, sustainably harvested crops sourced from farmer networks across Punjab and Himachal Pradesh.
Infrastructure and Processing Facilities
Unati operates state-of-the-art processing units with facilities for:
- Cold-press extraction of juices to preserve nutrients
- Freeze-drying and pulverization units for herbal powders
- Food-grade bottling, packaging, and vacuum sealing units
- In-house lab for quality control and microbial testing
These facilities are ISO 22000:2018, FSSAI, and Organic India certified, ensuring adherence to global food safety and organic processing standards.
Export Markets and Shipment Records
According to export data and trade platform sources:
- Unati exports to over 20 countries, including the USA, Canada, Germany, UAE, and Singapore
- Primary export products include Amla Juice, Apple Cider Vinegar, and Organic Powders
- Average of 100+ international consignments annually with consistent repeat orders
The company’s certified production and eco-conscious branding make it especially appealing in wellness-focused markets.
Social and Economic Impact
A key part of Unati’s identity is its co-operative model, involving over 3,000 rural farmers in its supply chain. The organization provides:
- Guaranteed market access to small farmers
- Training on organic farming practices
- Livelihood programs for rural women, especially in product packaging and processing units
This community-first model has won recognition from government and CSR bodies for contributing to rural development.
Financial and Market Position
Unati has maintained steady growth driven by the rise in global demand for natural and ayurvedic wellness products. Though financials are not publicly disclosed, their expanding retail footprint and multiple export MOUs suggest a strong and scalable revenue base. Their presence in both e-commerce and institutional sales channels demonstrates a diversified market approach.
Target Market
The company serves a broad spectrum of customers:
- International distributors of ayurvedic and organic health products
- Retail and e-commerce platforms
- Ayurvedic wellness centers and clinics
- Natural product wholesalers and grocery chains
Their value proposition of ethical sourcing, traceability, and organic certification gives them an edge in health-conscious global markets.
Compliance and Certifications
- ISO 22000:2018 – Food safety management
- FSSAI licensed
- USDA Organic, India Organic certifications for multiple product lines
- GMP (Good Manufacturing Practice) compliant processing
- Registered with APEDA and Spice Board of India
These credentials validate Unati’s commitment to quality and compliance with export norms.
Consumer Trust and Testimonials
Unati products are well-reviewed on organic product platforms, with repeat buyers praising their quality and authenticity. A consistent theme in customer feedback includes:
“Pure, potent, and trustworthy—Unati's Amla Juice has been a daily health essential for my family.” – Verified Buyer, IndiaMART
Recognitions and Awards
- Recognized under Start-Up India and Atmanirbhar Bharat for rural enterprise innovation
- Honored with Punjab State Award for Cooperative Excellence
- Featured in various health and wellness expos including BioFach India and Ayush Expo
The Unati Co-operative Marketing-cum-Processing Society Ltd. exemplifies how community-based enterprise, rooted in traditional Indian wisdom, can deliver world-class products with measurable social impact and global relevance.
