Product Offerings
Product Categories:
Flowers and Floral Products
Products:
Fresh flowers, Bouquets, Floral arrangements
That Flower Feeling is a marketing initiative launched by CalFlowers in 2021 to increase flower consumption across the United States. The initiative is built around the concept of promoting flowers as an easy form of self-care, aiming to make fresh flowers a regular part of everyday life rather than just for special occasions. The organization runs a large-scale consumer-facing campaign with the goal of expanding floral industry sales and making flowers an accessible and common component of self-care routines.