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Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

E16
Melbourne Convention & Exhibition Centre
20 Mar - 22 Mar, 2025

Product Offerings

Products:

Smoothie Packs: Amazonian, Bahama, Evergreen, Strawberry Kiss, Power Protein

Frappé Packs: Belgian Caramel & Coffee, Belgian Dark Chocolate & Coffee, Matcha

Frozen Fruits: Avocado Dices, Strawberries, Blueberries, Mixed Berries, Raspberries, Banana Slices, Mango Chunks, Pineapple Pieces, Passionfruit Cubes with Seed

Accessories: Cups, Lids, Flags

Superkick Smoothies is a Melbourne-based manufacturer and distributor of ready-to-blend smoothie packs and frozen fruits, serving the foodservice and retail sectors across Australia. With a mission to make premium, nutrient-rich smoothies accessible and easy to prepare, Superkick combines convenience with health-focused innovation.

Company Background

Founded in Rowville, Victoria, Superkick Smoothies was developed to meet the growing demand for high-quality, on-the-go nutrition within cafés, gyms, hospitality venues, and wellness-focused food outlets. The company was established with a focus on using real, whole fruits and clean ingredients to deliver functional beverages that require minimal preparation and equipment.

Core Business

Superkick’s core operations revolve around the production and supply of pre-portioned frozen smoothie and frappé packs. These products are sold B2B to cafés, gyms, juice bars, and foodservice venues, allowing them to serve fresh smoothies without the need for prep work, food waste management, or complex ingredient sourcing.

Product and Service Offerings

  • Smoothie Packs (Ready-to-Blend):

    • Amazonian: Açai, mango, banana, strawberries
    • Bahama: Pineapple, banana, mango, passionfruit
    • Evergreen: Spinach, banana, mango, pineapple
    • Strawberry Kiss: Strawberries, banana, apple
    • Power Protein: Banana, peanut butter, protein blend
  • Frappé Packs:

    • Belgian Caramel & Coffee
    • Belgian Dark Chocolate & Coffee
    • Matcha Green Tea
  • Frozen Fruits:

    • Whole and diced options including avocado, banana, berries, mango, pineapple, and passionfruit
    • Available for foodservice and retail in bulk frozen packaging
  • Accessories:

    • Compostable and recyclable smoothie cups, lids, and branded flags for presentation
  • Private Label and Co-packing:

    • Offers customized product development and packaging services for cafés and wellness brands

Specialization and Core USP

Superkick’s key differentiator is its ready-to-blend model, allowing any foodservice business to offer consistent, premium smoothies with no added sugars, preservatives, or artificial flavors. Each smoothie is pre-portioned and snap-frozen at peak ripeness to preserve nutrients and flavor.

Unlike traditional prep-intensive models, Superkick minimizes staff training, speeds up service, and reduces food wastage. Their innovative packaging and clean-label recipes resonate with health-conscious consumers and operationally efficient venues.

Financials and Business Scale

While private financial data is not publicly available, Superkick has grown its distribution across hundreds of cafés, gyms, hotels, and foodservice operators in Australia. The company also fulfills bulk frozen fruit orders to juice bars and smoothie franchises, positioning itself as both a product and ingredient supplier.

Superkick has been featured in national wellness expos and foodservice directories, indicating rising visibility and adoption. Market analysts estimate a strong year-over-year growth trajectory aligned with Australia’s expanding functional beverage and healthy snack segments.

Shipment Data

Superkick operates a national distribution model using cold chain logistics to ensure frozen product integrity. Products are shipped from its facility in Rowville, Victoria, with regular dispatches to metropolitan areas such as Sydney, Brisbane, Adelaide, and Perth.

Based on logistics data from B2B networks, Superkick fulfills hundreds of weekly orders, ranging from individual venue supplies to franchise chain deliveries. Its frozen fruit product line also supports third-party export opportunities in Southeast Asia and New Zealand markets.

Target Market

  • Cafés and Coffee Chains
  • Juice and Smoothie Bars
  • Gyms and Fitness Studios
  • Hotels and Resorts
  • Educational and Corporate Foodservice Providers

Superkick targets businesses that require high-volume, consistent, and quick-serve beverage solutions while maintaining high standards of nutritional quality and consumer appeal.

Capabilities

  • HACCP-compliant manufacturing facility
  • IQF (Individually Quick Frozen) processing lines
  • In-house product development and R&D
  • Private label and co-packing customization
  • National distribution network with cold storage hubs
  • Marketing and merchandising support for B2B clients

Superkick also provides branded in-store signage and promotional materials to help venues drive sales and customer engagement.

Certifications and Compliance

  • HACCP Certified for food safety and production
  • FSANZ compliant for all product labeling and nutrition disclosure
  • All fruits sourced are non-GMO and Australian-grown where possible
  • Utilizes sustainable and recyclable packaging for accessories
  • Engages in supplier auditing and traceability tracking

Customer Testimonials

Superkick has developed a loyal customer base within the Australian foodservice sector:

“The quality and convenience are unbeatable. It’s saved us time, labor, and wastage—all while giving our customers exactly what they want.” – Café Manager, Sydney

“Our smoothie sales doubled after switching to Superkick packs. Consistency and flavor are key, and they’ve nailed both.” – Gym Operator, Brisbane

Major Achievements

  • Partnered with over 300 venues within the first three years of operations
  • Selected as a preferred vendor for several health food and juice franchises
  • Featured in Australian Café Supplier Directories and wellness expos
  • Supported development of custom menu solutions for hotels and foodservice chains
  • Recognized for zero-waste production techniques and sustainable sourcing policies

Superkick Smoothies continues to redefine the frozen beverage category in Australia by delivering consistent quality, health-focused products, and operational efficiency to its rapidly growing customer base.