Sugandh Tea Private Limited, based in New Delhi, India, is a leading manufacturer and exporter of premium teas and herbal infusions. With a rich legacy in tea blending and sourcing, the company has gained international recognition for delivering high-quality CTC, green, orthodox, and wellness teas under its flagship brands Sugandh Tea and Dezire.
Company Background
Founded by Amit Goel, Sugandh Tea Pvt. Ltd. has established itself as a preferred supplier for both retail and bulk tea consumers across India and abroad. With a customer-first philosophy, the company combines traditional Indian tea heritage with modern processing and global packaging standards.
Core Business and Product Portfolio
Sugandh Tea’s extensive product line includes over 100 SKUs, spanning traditional Indian blends, herbal wellness teas, instant premixes, and private label offerings.
CTC Teas
Masala Tea
Elaichi Tea
Gold Tea
Red Special
Yellow Tea
Prime Tea
Premium Tea
Renowned for their bold flavor, these blends are widely consumed across Indian households and institutional clients.
Crafted for wellness and modern lifestyle demands.
Orthodox Teas
Assam Orthodox
Darjeeling Orthodox
Earl Grey
Nilgiri Tea
Oolong Tea
White Tea
Premium whole-leaf teas sourced from India’s top tea gardens.
Instant Premixes
Masala Tea Premix
Elaichi Tea Premix
Ginger Tea Premix
Lemongrass Tea Premix
Hot/Iced Lemon Tea
Coffee Premix
Convenient single-serve solutions for on-the-go and foodservice applications.
Herbal Infusions (Dezire Range)
Rose, Hibiscus, Jasmine, Chamomile, Mint
Tulsi, Kahwa, Blue Pea, Turmeric
Targeted toward immunity, digestion, relaxation, and detox segments.
Tea Bags
English Breakfast
Masala Chai
Cardamom Tea
Honey Lemon Green Tea
Hygienically packed for convenience in home, hospitality, and travel sectors.
Private Label Services
Custom Tea Blending
Co-Packing and Branding
Export Documentation and Compliance
End-to-end services for global clients looking to develop their own tea brands.
Manufacturing and Infrastructure
Sugandh Tea operates a state-of-the-art facility in New Delhi equipped with:
Automated tea blending lines
Nitrogen-flushed packaging units
Separate lines for herbal and traditional teas
In-house R&D and quality control labs
Their facility supports both small-batch specialty runs and high-volume FMCG demands.
Market Presence and Distribution
Sugandh Tea serves customers across:
India (via retail, institutional, and HORECA channels)
Middle East
North America
Europe
Southeast Asia
Their teas are available in both loose leaf and packaged forms via B2B and e-commerce channels.
Financial and Export Insights
While private financials are not disclosed, Sugandh Tea’s large SKU base and export activity suggest multi-crore turnover. They have registered a consistent growth in exports, especially in wellness teas and premixes due to rising global demand.
Their export strengths include:
Customs-compliant packaging
FDA-compliant herbal infusions
Halal and vegetarian certifications (as applicable)
Diverse Packaging Formats: From traditional pouches to pyramid tea bags and stick sachets
Flavor Consistency and Batch Traceability
Private Label Services for International Markets
Certifications and Compliance
FSSAI Certified
Food-Grade Packaging Standards
HACCP and GMP Compliant Manufacturing
AYUSH Integration for Herbal Products
Export-Ready Documentation and Labeling
Customer Testimonials and Market Trust
Consumers and B2B clients have praised Sugandh Tea for consistent taste, fast turnaround on bulk orders, and premium-quality ingredients. Their Dezire range has received accolades for combining traditional herbs with modern packaging aesthetics.
Major Achievements
Exported to 30+ countries globally
Developed 100+ unique tea blends across traditional and wellness categories
Became a preferred partner for private label clients across Europe and GCC
Launched a full-fledged herbal wellness line (Dezire) for functional beverage markets
Manufacturer, Exporter, Private Label Service Provider
