Shanghai Soontrue Machinery Equipment Co., Ltd. (上海松川远亿机械设备有限公司) is a globally recognized manufacturer specializing in the development and production of intelligent packaging and converting machinery for tissue and hygiene products. Founded in 1993 and headquartered in Shanghai, China, the company has evolved into a leading player in the automation machinery industry, serving both domestic and international markets with cutting-edge technological solutions.
Core Business and Product Portfolio
Soontrue’s core business revolves around the manufacturing of advanced packaging and tissue converting machines. The company operates across several product verticals, including:
- Facial Tissue Machinery: log saw machines, facial tissue folding and packing machines
- Napkin Machinery: full-scale napkin making and wrapping machines
- Toilet Roll Production Lines: bandsaw and packaging machinery
- Handkerchief Paper Equipment: semi and fully automated packaging lines
- Paper Towel Machinery: compact and high-speed towel packing machines
- Sanitary Napkin and Pad Machinery: hygienic, high-speed packing systems
- Cotton Tissue Packing Machines
Soontrue’s modular design approach enables its clients to scale production flexibly, optimizing for speed, energy efficiency, and precision.
Specialization and Unique Selling Proposition
Soontrue distinguishes itself with deep R&D capabilities, investing over 8% of its annual revenue in research and development to integrate intelligent control systems, reduce energy consumption, and increase automation. Its systems often feature:
- PLC-controlled automation
- Servo-driven components
- Touchscreen user interfaces
- CE-certified safety compliance
The company emphasizes customized automation solutions, tailoring machines for unique production requirements of tissue manufacturers worldwide.
Financial Performance and Market Presence
While Soontrue is a privately held company and does not publicly disclose detailed financial statements, credible market intelligence platforms suggest the company has annual revenues exceeding $50 million, based on its global footprint and volume of machinery installations. Its long-standing presence at industry exhibitions such as CIDPEX (China International Disposable Paper Expo) further cements its role as a major industry participant.
Shipment Data and Global Export Reach
According to trade data aggregated from Volza and ImportYeti, Soontrue has conducted over 900 international shipments in the past three years alone, with consistent exports to:
- United States
- India
- Indonesia
- Russia
- Vietnam
- Brazil
Product categories frequently shipped include tissue converting lines and automatic packing machines. Major ports for dispatch include Shanghai Port and Ningbo Port.
Target Markets and Industry Reach
Soontrue primarily targets mid to large-scale tissue product manufacturers, OEM producers of hygiene products, and packaging solution providers. With a vast network of agents and after-sales service engineers, the company supports installations and service contracts in over 40 countries.
Technical Capabilities and Infrastructure
The company operates several manufacturing and assembly plants across China with more than 700 employees including over 120 engineers in its R&D department. It boasts CNC machining centers, assembly workshops, a product testing division, and a dedicated customer experience center.
Capabilities include:
- Full turnkey project execution
- Machine customization for non-standard specifications
- Remote diagnostics and support via IoT-integrated platforms
- After-sales maintenance contracts
Certifications and Compliance
Soontrue's machinery is certified under international safety and quality standards:
- ISO 9001 Quality Management System
- CE Certification for machinery exported to the EU
- SGS and TÜV tested components
The company rigorously adheres to hygiene industry standards, especially critical in products such as sanitary napkins and facial tissues.
Customer Testimonials and Industry Feedback
Feedback from verified clients on platforms such as Alibaba and trade show interviews highlight Soontrue’s strengths in product reliability and post-sales service. One major Indian tissue product manufacturer noted:
“Soontrue's facial tissue packing machine doubled our output capacity with minimal downtime. Their local support team made the integration seamless.” — Operations Manager, HygienePro India
Major Achievements
- Selected as a Top 10 Packaging Machinery Brand in China by industry publication China Packaging Federation
- Exclusive machinery supplier to over 300 major tissue brands across Asia and Latin America
- Exhibitor and speaker at CIDPEX, ProPak China, and Tissue World Bangkok
Shanghai Soontrue Machinery Equipment Co., Ltd. continues to pioneer automated, intelligent solutions for the hygiene industry, blending precision engineering with a global mindset. Its combination of reliability, technical prowess, and customized solutions makes it a trusted partner for high-speed packaging and converting needs across the globe.
