Shanghai Blueway Trading Co., Ltd.（上海蓝微贸易有限公司）is a professional distributor of high-quality food ingredients and functional additives, headquartered in Shanghai, China. Established in 2006, the company has grown into a reliable supply chain partner for global and domestic manufacturers in the food, beverage, health, and nutrition industries. Blueway is best known for representing internationally renowned ingredient brands and providing value-added technical support to its clients throughout China.
Core Business
The core business of Shanghai Blueway Trading Co., Ltd. revolves around the import and distribution of premium food ingredients, including hydrocolloids, natural extracts, and nutritional powders. The company serves as an authorized distributor for multiple global ingredient companies and provides customized solutions, regulatory support, and technical consultancy.
Product and Service Offerings
Hydrocolloids:
- Carrageenan (Gelymar S.A.): Sourced from Chile’s Gelymar, used in dairy, meat, and confectionery for gelling and stabilization.
- Locust Bean Gum: Natural thickener and stabilizer applied in desserts, yogurts, sauces, and pet foods.
Natural Colorants and Extracts:
- Lycopene (Lycored): Natural tomato extract with antioxidant benefits, widely used as a red coloring agent in beverages, sauces, and supplements.
Nutritional Ingredients:
- Grain Powders: Whole grain and multigrain powders developed for health foods, infant nutrition, and functional drinks.
Specialization and Core USP
Shanghai Blueway distinguishes itself through its:
- Exclusive distribution rights for globally recognized brands such as Gelymar, Sicilia, and Lycored.
- Deep technical expertise in the application of hydrocolloids and functional ingredients across food categories.
- Localized service team offering on-site formulation trials, troubleshooting, and training for client R&D teams.
- Emphasis on ingredient traceability, quality control, and regulatory compliance tailored to China’s GB standards.
Financial and Operational Insights
As a mid-sized trading and technical services company, Shanghai Blueway:
- Maintains long-term commercial partnerships with food brands, contract manufacturers, and ingredient formulators.
- Achieves estimated annual revenues in the range of RMB 50–100 million, based on import volumes and distribution scale.
- Operates a technical application center in Shanghai, where client prototypes and ingredient performance tests are conducted.
Shipment and Import Data
Based on import intelligence platforms such as ImportYeti and official customs reports:
- Shanghai Blueway has recorded over 300 import consignments between 2020 and 2023.
- Primary import sources: Chile (Carrageenan via Gelymar), Israel (Lycopene via Lycored), and Europe (Locust Bean Gum from Sicilia brand).
- Frequent imports include refined carrageenan, food-grade lycopene powder, and specialty stabilizers for dairy and dessert applications.
Target Market
Blueway primarily serves:
- Dairy product manufacturers (yogurts, cream cheeses, ice creams)
- Confectionery producers
- Beverage companies (RTD drinks, functional teas, and juices)
- Health food and nutrition brands
- Pet food manufacturers
The company’s client base includes both multinational corporations and fast-growing regional brands in East and South China.
Capabilities
- Technical Application Lab for testing texture, solubility, color stability, and interaction of ingredients.
- Regulatory and documentation support for GB standard compliance and CNCA registration.
- Formulation consulting and custom blending services for clients seeking specific functional or sensory outcomes.
- Warehouse and logistics system ensuring efficient delivery across mainland China.
Certifications and Compliance
Shanghai Blueway ensures full regulatory adherence through:
- Ingredient suppliers certified under FSSC 22000, ISO 9001, ISO 22000, and HACCP.
- All products meet China GB standards for food safety and labeling.
- Kosher and Halal certifications available for selected ingredients.
- Full documentation support including COA, MSDS, and product specifications in English and Chinese.
Customer Testimonials
“We’ve relied on Blueway for high-quality carrageenan solutions in our dairy range for years. Their team understands not just the ingredient, but how it behaves in real-world production.”
— Head of R&D, National Yogurt Brand (China) (2022, client feedback)
“The Lycopene from Blueway helped us develop a clean-label, antioxidant-rich drink that really appeals to our health-conscious consumers.”
— Product Manager, Functional Beverage Startup (Shanghai) (2023, industry showcase)
Major Achievements
- Exclusive agent for Gelymar Carrageenan and Lycored Lycopene in mainland China
- Supported launch of multiple SKUs in health and dairy segments, contributing to over 10 regional product innovations
- Recognized at Food Ingredients China (FIC) and Hi & Fi Asia-China trade shows for technical contribution to food innovation
- Developed a localized supply chain model combining imported quality with fast-response service for China’s fast-moving food industry
Shanghai Blueway Trading Co., Ltd. is a key enabler of premium ingredient solutions in China, delivering a blend of international quality, technical depth, and market-ready responsiveness to food and nutrition manufacturers nationwide.
