Exhibiting at FOOD INGREDIENTS CHINA 2025

Shandong Xiying Renjia Food Co., Ltd., based in Zaozhuang, China, is a dynamic food manufacturing enterprise specializing in the production of roasted and puffed grain powders, instant beverages, and functional foods. With a strong emphasis on traditional Chinese nutrition, convenience, and modern food processing technologies, the company has built a diverse product portfolio under its house brands “Yuan Shifu” and “Xiying Renjia.”

Core Business and Product Portfolio

The company focuses on blending traditional grain-based dietary practices with modern dietary needs through its extensive product lines. Key categories include:

• Roasted Grain Powders:

  • Sesame Walnut Black Bean Powder
  • Red Date Goji Red Bean Powder
  • Soybean Powder
  • Black Bean Powder

• Puffed Grain Powders:

  • Corn Paste
  • Corn Flour
  • Rice Flour
  • Black Rice Flour

• Flavored Instant Beverages:

  • Osmanthus Plum Drink
  • Sunshine Sweet Orange
  • Rock Sugar Pear
  • Honey Pomelo
  • Kumquat Lemon
  • Raspberry Pomegranate

• Other Health-Focused Convenience Foods:

  • Soy Milk Powder
  • Oatmeal
  • Instant Lotus Root Starch

These products are positioned for quick consumption while maintaining nutritional integrity, appealing to consumers seeking fast, healthy, and culturally rooted meal solutions.

Manufacturing and Capabilities

Shandong Xiying Renjia operates a modern processing facility equipped with:

• Automated roasting and puffing lines ensuring consistency and quality in grain processing.
• Vacuum packaging technology that maintains product freshness and extends shelf life.
• Customizable OEM/ODM services, enabling partnerships with domestic and international food brands.

The company adheres to food-grade hygiene standards and offers bulk, private label, and ready-to-retail packaging formats for multiple market segments.

Market Reach and Distribution

While specific export data is limited in public databases, the company actively markets through:

• Domestic Chinese e-commerce platforms including JD.com and Pinduoduo.
• Participation in regional food expos, notably the China Food and Drinks Fair and Shandong Provincial Agricultural Fairs.
• Offline retail distribution across northern China, targeting community health stores, supermarkets, and traditional Chinese medicine outlets.

Its growing recognition and OEM partnerships suggest active B2B transactions across China and potential export outreach to East Asian markets.

Target Customer Segments

The company primarily targets:

• Health-conscious consumers, especially the elderly and middle-aged segments.
• Urban families seeking quick and wholesome breakfast options.
• Functional food companies seeking OEM partners in China for grain and instant beverage segments.
• Traditional Chinese medicine-based nutrition brands, integrating ancient dietary wisdom with modern food applications.

Certifications and Compliance

While exact certifications were not retrieved through public sources, as a food processor operating in China, the company is expected to comply with:

• SC Certification (China Food Production License)
• QS Food Quality and Safety System
• OEM standard compliance for private-label clients

OEM clients often require additional documentation, indicating that the company likely maintains internal QC protocols to meet diverse brand requirements.

Product Innovation and Development

The company has developed unique formulations that combine:

• Traditional Chinese ingredients like goji berries, red dates, and lotus root with
• Modern flavors like raspberry pomegranate and honey pomelo.

This blend of tradition and trend positions the company well in the emerging “healthified convenience” sector. Their ability to develop new flavors and textures with OEM clients also reflects a responsive product development approach.

Branding and Consumer Perception

The brands “Yuan Shifu” and “Xiying Renjia” are locally associated with:

• Authenticity and traditional Chinese flavor profiles
• High cost-performance ratio
• Consistency in quality and portion sizes

While online reviews are largely positive on local platforms, the company is still scaling its digital presence, with limited activity across global trade directories or social platforms.

Achievements

• Established a full-stack production system from raw grain sourcing to final product packaging.
• Developed over 30 SKUs across powder, beverage, and functional food formats.
• Participated in multiple provincial exhibitions and rural revitalization fairs promoting health foods.
• Delivered OEM services to regional private-label brands within China’s fast-moving consumer goods sector.

Shandong Xiying Renjia Food Co., Ltd. is strategically positioned at the intersection of tradition, health, and convenience, making it a compelling partner for businesses seeking authentic Chinese grain-based foods and beverages with modern packaging and formulation flexibility.