logo

Exhibiting at FOOD INGREDIENTS CHINA 2025

21P61
NECC (Shanghai)
17 Mar - 19 Mar, 2025

Product Offerings

Product Categories:

Food Additives and Ingredients, Functional and Nutraceutical Foods

Products:

Natural Pigments: Lutein, Lutein Ester, Zeaxanthin, Paprika Oleoresin, Astaxanthin

Oleoresins: Marigold Oleoresin, Canthaxanthin, Apoester

Specialty Products: Higher Zeaxanthin, Capsicum Oleoresin

Shandong Tianyin Biotechnology Co., Ltd., established in Zibo, Shandong Province, is a specialized manufacturer and exporter of high-quality natural pigment products. With a strong foundation in agricultural biotechnology, the company has gained prominence for its vertically integrated supply chain, starting from marigold cultivation to the final extraction of lutein and related compounds.

Core Business and Offerings

The company primarily focuses on the extraction, development, and commercialization of natural pigments. Its product lineup includes:

  • Lutein & Lutein Ester
  • Zeaxanthin
  • Paprika Oleoresin
  • Astaxanthin
  • Canthaxanthin
  • Apoester
  • Capsicum Oleoresin

These products are widely used in the food, feed, cosmetic, and pharmaceutical industries. Tianyin also offers specialty formulations with higher bioavailability tailored for nutraceutical applications.

Specialization and Unique Value Proposition

Shandong Tianyin’s core strength lies in its complete industrial chain—from marigold planting to oleoresin extraction and purification. This vertical integration ensures product traceability, stable supply, and competitive pricing. The company’s proprietary extraction techniques enhance the purity and yield of lutein and zeaxanthin, making it a trusted supplier to global buyers.

Additionally, the company has cultivated its own brand identities such as:

  • Tianyin Yellow
  • Tianyin Red
  • Tianyin Orange

These product lines are associated with consistent quality and targeted applications across industries.

Financial and Operational Scale

While Shandong Tianyin is a privately held enterprise and does not disclose annual revenue publicly, its production capacity reveals the scale of its operations. The company manages over 10,000 mu (≈1,650 acres) of marigold plantations and has an annual extraction capacity of over 200 tons of marigold oleoresin. It exports to multiple markets across Asia, Europe, and the Americas.

Export and Shipment Insights

According to data available from third-party trade databases such as Volza and ImportYeti, Shandong Tianyin Biotechnology has engaged in regular international shipments of lutein, paprika oleoresin, and zeaxanthin over the past five years. A notable volume has been shipped to the United States, South Korea, India, and several EU countries. Product batches typically range from 500 kg to 2 tons, reflecting bulk B2B distribution.

Target Market

Shandong Tianyin primarily targets:

  • Nutraceutical manufacturers
  • Food colorant companies
  • Animal feed producers
  • Pharmaceutical firms
  • Global distributors of natural ingredients

Its high-quality pigment portfolio caters to companies focused on natural, clean-label formulations.

Capabilities

The company’s infrastructure includes:

  • GMP-compliant manufacturing facilities
  • In-house R&D and quality control labs
  • Supercritical CO₂ extraction systems
  • High-performance liquid chromatography (HPLC) instruments for assay validation

Additionally, its location in Zibo provides access to robust agricultural and industrial logistics networks within China.

Certifications and Compliance

Shandong Tianyin Biotechnology Co., Ltd. maintains multiple quality and compliance certifications:

  • ISO 9001:2015 – Quality Management Systems
  • ISO 22000:2018 – Food Safety Management
  • Halal Certification
  • Kosher Certification
  • REACH compliance for European markets

These certifications support the company’s commitment to safety, consistency, and regulatory adherence across global markets.

Customer Testimonials and Industry Reputation

While direct testimonials are not publicly available, the company maintains a solid reputation among ingredient buyers for product consistency, timely delivery, and technical support. Tianyin’s consistent participation in international food and ingredient expos, such as Fi Asia and CPhI, has further strengthened its visibility and client base.

Key Achievements

  • Developed proprietary lutein ester formulations with enhanced absorption rates
  • Expanded marigold cultivation to 10,000+ mu, enabling raw material self-sufficiency
  • Built long-term export relationships with buyers in over 30 countries
  • Recognized regionally as a "High-Tech Enterprise" by the Shandong provincial government

Shandong Tianyin Biotechnology continues to advance as a global supplier of plant-based pigment solutions, driven by a commitment to quality, innovation, and customer satisfaction.