Semor Food (Shanghai) Co., Ltd.（锡牧食品（上海）有限公司）is a dynamic and specialized food company headquartered in Shanghai, China, with a strong focus on importing, producing, and distributing premium fruit-based ingredients. Known for its high-quality juice concentrates, purees, and frozen fruit products, Semor Food serves a growing demand across the foodservice, beverage, dairy, and health food industries in China and international markets.
Core Business and Product Portfolio
Semor Food offers a curated portfolio of concentrated and frozen fruit ingredients designed to meet industrial standards for quality, flavor, and nutrition. Key product offerings include:
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Concentrated Sour Cherry Juice
- Deep red color, tart flavor, and high antioxidant content
- Commonly used in functional beverages, sports drinks, jams, and bakery fillings
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Concentrated Red Pomegranate Juice
- Rich in polyphenols and antioxidants
- Suitable for premium juices, yogurt flavoring, and health supplement drinks
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Frozen Kumquat Juice
- Retains the citrusy sharpness of fresh kumquats
- Used in sauces, drinks, desserts, and marinades
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Frozen Calamansi Juice
- A tropical citrus juice popular in Southeast Asian and fusion cuisine
- Applied in marinades, salad dressings, cocktails, and mocktails
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Frozen Watermelon Juice
- Naturally sweet and refreshing
- Ideal for smoothies, RTD beverages, and popsicles
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Frozen Passion Fruit Concentrate
- Bold, aromatic flavor with tropical notes
- Widely used in ice creams, yogurts, desserts, and carbonated drinks
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Frozen Seedless Red Dragon Fruit Puree
- Smooth texture and vibrant magenta color
- Popular in smoothies, bowls, ice creams, and plant-based dairy alternatives
All products are manufactured or processed under strict cold-chain conditions to maintain their natural characteristics, taste, and nutritional profiles.
Specialisation and Unique Value Proposition
Semor Food is distinguished by its:
- Specialization in high-quality fruit concentrates and frozen fruit ingredients
- Strong sourcing relationships with Southeast Asia, South America, and Europe
- Emphasis on natural, non-GMO, and additive-free products
- Commitment to tailored B2B ingredient solutions for food manufacturers and foodservice operators
The company combines international sourcing expertise with localized customer service to deliver reliable ingredient solutions to both large-scale industrial buyers and premium craft food brands.
Financials and Market Presence
As a privately held entity, financial disclosures are limited, but industry intelligence and supplier listings suggest:
- Annual trading volume of over 1,000 metric tons of fruit-based ingredients
- Revenue estimated between RMB 30–50 million (~USD 4–7 million)
- A client base of over 100 food and beverage manufacturers and distributors within China
Semor Food also participates in international sourcing expos and China-based food trade events, building a reputation as a premium, agile importer and ingredient developer.
Import and Trade Activity
Semor Food plays a critical role as a fruit ingredient importer, with regular shipments of juice concentrates and purees from:
- Turkey (sour cherry, pomegranate)
- Vietnam and the Philippines (calamansi, kumquat)
- Ecuador and Peru (passion fruit, dragon fruit)
The company ensures import compliance through CIQ approvals and handles all necessary customs, logistics, and cold storage operations for its clients.
Certifications and Compliance
Semor Food works with production partners certified under international food safety and quality standards, including:
- ISO 22000 and HACCP
- FDA-registered processing facilities (for export to the U.S.)
- Halal and Kosher certified supply chains for select ingredients
- Conformance with China’s GB standards for food additives and raw materials
Each batch is accompanied by Certificates of Analysis, Pesticide Residue Reports, and Microbiological Testing Reports to ensure food safety.
Target Market
Semor Food serves a diverse client base across:
- Beverage manufacturers (smoothies, RTD juices, kombucha)
- Dairy and plant-based producers (yogurt, flavored milk, oat milk)
- Frozen dessert and ice cream companies
- Bakeries and pastry brands seeking natural fruit fillings
- Health food and nutraceutical brands for antioxidant-rich ingredients
- Premium hotel and restaurant chains needing exotic tropical juices and purees
The company offers both bulk ingredient packaging and custom portioning tailored to client production requirements.
Capabilities and Infrastructure
- Access to cold storage warehousing and distribution hubs in Shanghai
- Partnerships with international freight forwarders for temperature-sensitive logistics
- Ability to deliver frozen and chilled ingredients across China within 48 hours
- Custom labeling, mixing, and B2B private-label supply
Semor also provides product formulation support and sampling to assist clients in developing new food and beverage applications.
Industry Engagement and Partnerships
Semor Food is actively involved in:
- SIAL China, FHC China, and FBIF trade shows
- Building long-term sourcing agreements with global juice concentrate suppliers
- Collaborating with nutritionists and R&D professionals for product innovation
The company is also expanding into functional beverage ingredients, capitalizing on trends in clean-label and immune-boosting foods.
Customer Feedback and Industry Perception
Feedback from B2B clients includes:
“Semor’s frozen calamansi and kumquat juice are consistently flavorful and arrive on time. A dependable partner.”
— Beverage R&D Lead, Shanghai-based Juice Brand
“We’ve used their red dragon fruit puree for over two years. Excellent color and consistency every batch.”
— Head of Product, Premium Ice Cream Manufacturer
Major Achievements
- Imported and distributed over 2,000 metric tons of fruit-based ingredients since inception
- Developed a specialized tropical fruit portfolio unique to the Chinese food industry
- Formed direct procurement links with GAP-certified orchards in Asia and Latin America
- Recognized among emerging suppliers for natural fruit inputs by mid-tier beverage and food processors
Semor Food (Shanghai) Co., Ltd. continues to position itself as a trusted and specialized supplier in the natural fruit ingredient segment, combining global sourcing with local service excellence to meet evolving consumer and industry demands.
