Founded in 1975 and headquartered in Seoul, South Korea, Samjin Globalnet Co., Ltd. is a leading global exporter and distributor of Korean food products. With a robust network of international subsidiaries and a strong brand portfolio led by “WANG” and “SURASANG,” the company is a pioneer in promoting K-Food culture across global markets. Samjin Globalnet combines decades of traditional Korean food heritage with modern global trade capabilities to serve customers in over 60 countries.
Core Business
Samjin Globalnet’s primary business operations encompass:
- Exporting Korean food products to North America, Europe, Asia-Pacific, and the Middle East.
- Importing and distributing international food products into Korea.
- Operating global logistics hubs to support streamlined cold chain and dry food deliveries.
- Private label manufacturing and OEM services for global retail and foodservice brands.
The company also maintains e-commerce operations and brand representation in countries like the United States, China, Australia, Germany, and the UK.
Product and Service Offerings
Samjin Globalnet offers one of the most comprehensive portfolios of Korean food and ingredients for export. Their product categories include:
Food Products
- Dried & Frozen Seaweed
- Red Pepper Powder (Gochugaru)
- Instant Noodles: Udon, ramen, rice noodles
- Traditional Korean Dishes:
- Kimchi (refrigerated and freeze-dried)
- Tteokbokki (spicy rice cake)
- Fish cakes, dumplings, and rice cakes
- Frozen Seafood:
- Squid, octopus, jellyfish, dried anchovies
- Sauces & Seasonings:
- Gochujang, soy sauce, doenjang, sesame oil
- Canned & Dried Food:
- Chestnuts, lotus root, black beans
- Confectionery & Snacks
- Korean Beverages:
- Traditional teas, aloe drinks, fruit beverages
Services
- Private Label & OEM Manufacturing
- Global Distribution Services
- Retail & Restaurant Supply Chain
- Food Branding & Localization Consulting
Specialisation and Core USP
Samjin Globalnet’s competitive advantage lies in:
- Global Logistics Infrastructure: Operates distribution warehouses in the USA, Germany, Australia, and China.
- K-Food Pioneering: Among the first to introduce Korean food products to the U.S. market in the 1990s.
- Brand Strength:
- “WANG” brand is recognized across Asian supermarkets worldwide.
- “SURASANG” caters to premium Korean culinary experiences.
- Wide Portfolio: Over 2,000 SKUs of Korean and Asian food products.
- Compliance Ready: Products comply with FDA (USA), CFIA (Canada), EFSA (EU), and KFDA (Korea) standards.
Financial Strength
While private financial details are limited, industry benchmarks and export disclosures estimate:
- Annual global revenue: Exceeds $150 million USD
- USA market contribution: Over 50% of total revenue
- Employee strength: 300+ globally, including logistics and sales teams
- Operational warehouses: 10+ worldwide
The U.S. branch, Samjin Globalnet USA, Inc., headquartered in California, accounts for the majority of international sales and leads wholesale distribution to major chains like H Mart and 99 Ranch Market.
Shipment and Export Records
Trade intelligence and industry sources highlight:
- Annual export volume: Over 2,500 containers/year
- Primary markets:
- North America: USA, Canada
- Europe: Germany, UK, Netherlands
- Asia-Pacific: China, Australia, Vietnam
- Middle East: UAE, Saudi Arabia
- Most exported categories:
- Seaweed, red pepper powder, kimchi, noodles, sauces
Platforms like Volza and Trademo confirm consistent outbound container volumes across multiple categories and product types.
Target Markets
Samjin Globalnet caters to:
- Asian supermarket chains
- Korean restaurants and foodservice companies
- Mainstream retail distributors (Walmart, Costco via OEM)
- Online Korean grocery platforms
- Private label buyers across North America and Europe
Their consumer base spans both ethnic Korean/Asian communities and mainstream customers increasingly adopting K-Food.
Operational Capabilities
- Global Warehousing:
- California (USA), Frankfurt (Germany), Guangzhou (China), Sydney (Australia)
- R&D & Food Labs:
- Product development teams in Seoul and Los Angeles
- Cold Chain Logistics:
- End-to-end refrigerated container tracking
- Private Label Customization:
- Full-service OEM manufacturing and packaging
- Regulatory Team:
- Multi-market compliance for labelling, packaging, and food safety
Certifications and Compliance
Samjin Globalnet complies with global food safety and trade standards:
- ISO 22000: Food Safety Management
- HACCP
- US FDA Registered
- KFDA & CFDA Certifications
- Halal & Kosher options available for selected products
Customer Testimonials
“Samjin Globalnet has been our go-to supplier for Korean condiments and dry goods. Their supply chain efficiency and product quality are unmatched.”
— Michelle Chang, Procurement Head, H Mart USA
“The WANG brand is synonymous with trust and tradition in Korean cooking. Our retail customers seek it out specifically.”
— Hans Becker, Category Manager, AsiaFoods GmbH (Germany)
Major Achievements
- Among the Top 3 Korean food exporters to North America since 2018
- Pioneered WANG brand distribution in 50+ countries
- Recognized by KOTRA as an outstanding global SME in 2020
- Participated in Foodex Japan, SIAL Paris, and Anuga Germany
- Developed over 200 private label SKUs for major global grocery brands
With a mission to globalize the Korean food culture, Samjin Globalnet continues to expand its operations, product lines, and partnerships to meet the growing global appetite for authentic, high-quality Korean cuisine.
