Rongcheng Hexi Biotechnology Co., Ltd.（荣成市禾禧生物科技有限公司）is a specialized manufacturer located in Rongcheng, Shandong Province, China, with a core focus on the research, production, and export of natural plant-based colorants and concentrates. The company plays a critical role in the food ingredient industry, catering to global markets seeking clean-label, plant-derived alternatives to synthetic food colorings.
Core Business and Product Range
Rongcheng Hexi Biotechnology’s primary business revolves around the deep processing of root vegetables and cereals to extract natural pigments, powders, and concentrates. Their offerings are widely used across:
- Food and beverage manufacturing
- Nutraceuticals and health supplements
- Bakery and confectionery industries
The company's product lineup includes:
- Purple Sweet Potato Colour: A stable, water-soluble anthocyanin colorant with applications in beverages, dairy, and baked goods.
- Sorghum Red: A red pigment extracted from sorghum, suitable for traditional Chinese foods and pickled products.
- Beet Red: Derived from red beetroot, used for coloration in meat products, yogurts, and candies.
- Purple Sweet Potato Concentrate Juice and Juice Powder
- Red Beet Concentrated Juice and Juice Powder
These products are valued for their high color intensity, thermal stability, and compliance with natural ingredient standards in international markets.
Manufacturing and Processing Capabilities
Located in an agriculturally rich zone of Shandong Province, Rongcheng Hexi Biotechnology has direct access to raw materials such as purple sweet potatoes and beets, enabling vertical integration from raw crop to finished ingredient. Their facility includes:
- Low-temperature vacuum concentration systems
- Spray-drying lines for juice powders
- Filtration and sterilization units
- In-house R&D and quality control labs
The company ensures consistency in color strength, purity, and solubility by adhering to precise production protocols under strict environmental and hygiene controls.
Market Focus and Target Customers
Rongcheng Hexi caters to both domestic and international clients, particularly in:
- Japan
- South Korea
- Southeast Asia
- Western Europe
Their customer base includes:
- Functional beverage producers
- Dairy and dessert manufacturers
- Food coloring distributors and traders
- Natural ingredient formulators
As global consumer demand shifts toward natural and plant-based products, the company is strategically positioned to meet both large-scale and small-batch orders with customized pigment specifications.
Export and Trade Records
Trade data obtained from global shipment monitoring platforms indicates that Rongcheng Hexi Biotechnology has maintained a consistent export pattern, primarily in purple sweet potato juice concentrate and beet juice powder. Regular shipments have been made to countries like South Korea and Thailand, reflecting strong demand for anthocyanin-rich colorants in clean-label applications.
Estimated annual export volume exceeds 300 metric tons, particularly in the form of concentrated juice and powder formats. This volume affirms the company’s production scalability and international market integration.
Certifications and Quality Assurance
While specific certifications are not publicly listed, the company operates in compliance with:
- Chinese National Food Safety Standards
- HACCP-based production models
- Product documentation including COA (Certificate of Analysis) and third-party testing available upon request
For clients in export markets, Hexi Biotechnology provides full traceability documentation and meets import requirements related to food colorant use and labeling.
Competitive Advantages
- Proximity to Raw Material Base: Ensures freshness, reduced costs, and consistency in color profile.
- Low Sulfur and Non-GMO Assurance: Key for markets requiring natural and clean-label ingredient sourcing.
- Custom Color Intensity Options: Ability to offer varying pigment concentrations based on application.
- Strong R&D Integration: Collaborations with local agricultural institutes help optimize yield and color retention.
Leadership and Operations
The company is led by Yu Aixi, whose operational leadership ensures continuity in trade, compliance, and client servicing. Their direct and agile operating structure allows fast turnaround times and adaptability to emerging ingredient trends.
Recent Developments and Strategic Growth
- Expanded processing lines to increase production of spray-dried powders with higher solubility.
- Increasing demand from international clients has prompted expansion of cold-chain logistics capabilities to preserve juice concentrates during shipping.
- Strategic focus on developing blended natural color solutions tailored to beverage and dessert clients in export markets.
Rongcheng Hexi Biotechnology Co., Ltd. represents a fast-growing, quality-centric manufacturer in China’s natural colorant sector. With an established export record, scientifically optimized processes, and commitment to food safety, the company is poised to support both legacy and emerging brands in their transition to naturally derived ingredient systems.