ROHA DYECHEM (SHANGHAI) CO., LTD.（柔亚（上海）食品添加剂贸易有限公司）is the China-based arm of ROHA Group, one of the world’s leading manufacturers of colorants and specialty ingredients for the food, pharmaceutical, cosmetic, and industrial sectors. Established in Shanghai, the company serves as a regional trading hub for ROHA’s product portfolio, facilitating sales, technical support, and customer service throughout China and East Asia.
Parent Company Overview
ROHA Group, headquartered in India, operates globally with more than 14 manufacturing facilities and 20+ offices across North America, Europe, Asia, and Africa. The group exports to over 130 countries and is recognized as one of the top global players in the food and beverage colorant industry.
Core Product Portfolio
ROHA DYECHEM (SHANGHAI) offers a comprehensive selection of color solutions tailored to various applications. Its key product categories include:
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Natural Food Colors (Natracol range):
- Derived from fruits, vegetables, and plants
- Clean-label, allergen-free, and sustainable
- Popular applications: Beverages, bakery, dairy, confectionery
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Synthetic Food Colors (Idacol range):
- High-performance synthetic dyes for stable color retention
- Widely used in candies, processed foods, and snacks
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Cosmetic Colors:
- Dyes and pigments compliant with global cosmetic regulations
- Used in makeup, skincare, and personal care formulations
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Pharmaceutical Dyes:
- Suitable for tablets, capsules, and syrups
- Compliant with pharmacopeial standards (USP, EP, etc.)
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Industrial Dyes & Pigments:
- Specialty applications including ink, coatings, and plastics
These product ranges support global demand for vibrant, stable, and safe coloring solutions in line with evolving consumer preferences and regulatory frameworks.
Innovation and R&D Capabilities
ROHA invests significantly in research and development to stay ahead in innovation and compliance. Its global R&D centers, including facilities in India, the UK, and the USA, contribute to:
- Color stability improvement (heat/light/pH resistance)
- Formulation of clean-label natural colors
- Development of color emulsions and blends
- Regulatory compliance testing and documentation
The Shanghai office provides localized formulation support and technical assistance to Chinese manufacturers adapting to market-specific challenges.
Market Positioning and Global Reach
ROHA ranks among the top 5 global colorant suppliers, with over 350 products in its catalog and an extensive global clientele. The Chinese subsidiary plays a strategic role in the company’s Asia-Pacific operations by:
- Supporting regional food and beverage producers
- Offering localized inventory and just-in-time delivery
- Providing regulatory support for CFDA and international standards
Through its Shanghai presence, ROHA has strengthened its ability to serve large-scale customers in:
- Food and Beverage Manufacturing
- Pharmaceutical Formulations
- Health and Beauty Products
- Industrial Color Applications
Quality Assurance and Certifications
ROHA operates under strict global quality and safety certifications, which apply to its China operations via product traceability and documentation. These include:
- ISO 9001: Quality Management Systems
- ISO 22000 / FSSC 22000: Food Safety Systems
- GMP Compliance (Pharma and Cosmetic Ingredients)
- Halal and Kosher Certifications
- Compliance with FDA, EFSA, E-number, JECFA standards
All raw materials and finished goods undergo extensive quality control, with batch-level traceability and certificates of analysis provided to customers.
Trade Activity and Supply Chain
While ROHA DYECHEM (SHANGHAI) operates primarily as a sales and distribution office, trade activity through this subsidiary supports a wide range of import and export functions. ROHA Group has recorded thousands of global shipments annually, and its China business contributes significantly to revenues from the Asia-Pacific region.
ROHA’s efficient supply chain includes:
- Inventory hubs and bonded warehouses
- Bulk and packaged dye solutions
- Export-ready documentation and registration support
The company ensures short lead times and customized logistics solutions for both SMEs and multinationals in the region.
Customer Segments
ROHA DYECHEM serves an expansive customer base that includes:
- Global and regional food manufacturers
- Nutraceutical and health supplement producers
- Pharmaceutical companies
- Cosmetic and personal care brands
- Industrial product manufacturers
The company also collaborates with contract manufacturers, research labs, and flavor houses to tailor color solutions for unique product requirements.
Strategic Vision
ROHA Group envisions becoming the most innovative, dependable, and sustainable colorant supplier worldwide. In China, ROHA DYECHEM (SHANGHAI) is tasked with:
- Driving the transition from synthetic to natural colors
- Supporting China-based R&D for localized formulation challenges
- Enhancing technical partnerships with food, pharma, and cosmetics manufacturers
By aligning global expertise with local execution, ROHA DYECHEM (SHANGHAI) is well-positioned to meet China's evolving regulatory standards and consumer trends, while contributing to ROHA’s global sustainability and innovation goals.
