Rioja USA is the American representation of DOCa Rioja, one of Spain's most esteemed wine regions, recognized as the first Qualified Designation of Origin (DOCa) in Spain. Rioja encompasses three primary sub-regions—Rioja Alta, Rioja Alavesa, and Rioja Oriental—each contributing unique characteristics to its wines. Known for its stringent quality standards, Rioja DOCa is celebrated for producing high-quality red, white, and rosé wines, primarily using traditional varieties like Tempranillo, Garnacha, and Viura. The regulatory council promotes Rioja wines in the U.S., organizing educational initiatives and supporting trade professionals through the Rioja Wine Academy.