Information Technology and Software, Consulting and Professional Services
Retail Analytics Platform, Market Measurement Tools, Consumer Behavior Insights, Pricing and Promotion Analysis, Product Innovation Support
NielsenIQ's Byzzer is a data and insights platform launched in May 2021, designed to provide small and emerging consumer packaged goods (CPG) businesses with actionable retail analytics. Byzzer offers comprehensive point-of-sale and shopper data, enabling brands to make informed decisions and drive growth without the need for extensive analytical resources. The platform serves various industries, including food, beauty, pet, alcoholic beverages, and cannabis, aiming to level the playing field by granting smaller businesses access to the same quality of data as larger corporations.
