NEXT operates in the Astrakhan region of Russia, a diverse and culturally rich area situated on the Volga River. Known for its strategic location near the Caspian Sea, Astrakhan serves as a key hub for trade and industry, particularly in the food and beverage sectors, and offers a variety of local specialties. The region is also recognized for its natural beauty, historical sites, and multiethnic community, which contribute to its economic and cultural significance within Russia.