MSC CO., LTD.（上海爱美喜食品商贸有限公司）is a Shanghai-based manufacturer and distributor specializing in the research, development, and distribution of functional food ingredients and additive solutions. Known for its innovation in natural hydrocolloids, dietary fibers, flavoring agents, and nutritional fortifiers, the company serves a wide range of industries including dairy, confectionery, beverages, bakery, and health foods. With deep expertise in ingredient formulation and market-specific customization, MSC CO., LTD. has positioned itself as a key player in China’s evolving clean-label and functional ingredient market.
Core Business
MSC CO., LTD. focuses on providing high-quality, multi-functional food ingredients that enhance product texture, stability, nutritional value, and visual appeal. The company operates both as a manufacturer and distributor, offering proprietary formulations as well as bulk ingredients under OEM arrangements.
Product & Service Offerings
The company’s core product categories include:
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Carrageenan
- Natural seaweed-derived hydrocolloid used as a gelling, thickening, and stabilizing agent in dairy, meat, and dessert products
- Supports texture enhancement in UHT milk, yogurt, and processed meats
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Food Flavors
- Broad range of sweet and savory flavorings, developed for bakery, dairy, beverage, and snack applications
- Custom flavor development service tailored to regional taste profiles
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Natural Food Colors
- Derived from plant-based sources such as beetroot, turmeric, spirulina, and paprika
- Used in beverages, candy, dairy, and condiments to support clean-label positioning
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Soybean Polysaccharide
- Water-soluble fiber extracted from soybean residue
- Functions as an emulsifier, stabilizer, and dietary fiber enhancer in acidic beverages and dairy drinks
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Nano Calcium
- Ultra-fine bioavailable calcium additive for nutritional fortification of beverages, baked goods, and supplements
- Offers high dispersibility and absorption, especially suited for functional beverages
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Agar-Agar
- Seaweed-derived vegetarian gelatin substitute
- Widely used in desserts, jelly, bakery fillings, and confectionery for gelation and moisture retention
The company also supports formulation consultation, trial samples, and private labeling for global B2B partners.
Specialisation and Core USP
MSC’s specialization lies in:
- Hydrocolloid systems customized for different process conditions (e.g., heat stability, acid resistance)
- A portfolio that balances natural origin, functionality, and clean-label compliance
- Ability to deliver technical formulation services, rapid sample turnaround, and application testing
- Sourcing from certified raw material bases for traceability and quality control
The company’s USP is its comprehensive ingredient toolbox for textural, visual, and nutritional innovation, especially suited for Asian flavor profiles and food formats.
Financials and Operational Scale
While MSC operates as a private SME, its performance in the industry is supported by:
- Estimated annual revenue: USD 10–15 million
- Warehouse and distribution centers in Shanghai and surrounding provinces
- Ongoing partnerships with mid-to-large scale food factories in East and South China
- Active international trading with Southeast Asia, Middle East, and Latin America
The company participates in national and international exhibitions such as FIC China and Hi & Fi Asia-China.
Shipment and Export Data
According to sourcing and customs trade platforms:
- More than 50 recorded international shipments between 2021 and 2024
- Destinations include Vietnam, Indonesia, Thailand, UAE, and Brazil
- Core export items: Carrageenan, agar-agar, food flavors, and soybean polysaccharide
- Shipment sizes typically range from 500 kg to 3 metric tons, with shipment values averaging USD 8,000–35,000
MSC offers customized export packaging (e.g., foil bags, fiber drums) and multilingual documentation.
Target Market
- Dairy product manufacturers (milk drinks, yogurt, cream cheese)
- Bakery and confectionery producers
- Functional beverage brands
- Health and nutrition food manufacturers
- Distributors and contract manufacturers seeking clean-label additives
The company supports both OEM clients and direct ingredient users in their new product development processes.
Capabilities
- In-house application lab for flavor, texture, and color matching
- Microbial and physicochemical testing to ensure ingredient quality
- Custom formulation of ingredient blends for product-specific needs (e.g., beverage stabilizers, gelling agents)
- Full traceability and batch-level QA/QC systems
MSC also supports pilot trial batches and formulation consultancy for its food manufacturer clients.
Certifications and Compliance
- ISO 9001 Certified
- HACCP Food Safety Certification
- Halal Certification for carrageenan and food colorants
- Compliance with China GB, Codex Alimentarius, and regional regulatory standards for export markets
- Documentation support including COA, MSDS, Specification Sheets, and SDS
The company ensures compliance with regional food additive limits and labeling requirements.
Customer Testimonials
Industry buyers and distribution partners have acknowledged MSC for:
- Stable product performance in acidic and heat-processed foods
- Natural flavor development capabilities with strong aroma retention
- Flexible MOQ and logistics coordination
- Fast response time and consistent after-sales technical support
Long-term repeat clients include regional beverage brands, jelly and candy manufacturers, and nutrition bar formulators.
Major Achievements
- Developed a custom carrageenan system for Southeast Asian coconut milk drinks
- Introduced a nano-calcium fortified soy beverage prototype in 2022 that gained regional media coverage
- Recognized as an Outstanding Ingredient Supplier by a major East China dairy company in 2023
- Expanded into Halal-certified product lines to serve Middle Eastern markets
MSC CO., LTD. continues to evolve as a dynamic force in Asia’s food ingredient sector, delivering natural, innovative, and functional ingredients to help food brands meet evolving consumer expectations.
