Exhibiting at Aahar 2025

Maxx Coffee: Indonesia’s Leading Premium Coffeehouse Chain

Maxx Coffee is a premier Indonesian coffeehouse chain offering high-quality coffee and handcrafted beverages. Established with a vision to bring world-class coffee culture to Indonesia, Maxx Coffee has expanded rapidly, becoming a preferred destination for coffee lovers. With a strong commitment to quality, sustainability, and innovation, Maxx Coffee is redefining the coffee experience across the country.

Core Business & Product Offerings

Maxx Coffee specializes in a diverse range of premium beverages, crafted from high-quality coffee beans sourced from the finest plantations. The product lineup includes:

• Espresso-Based Beverages

  • Caffè Latte
  • Cappuccino
  • Caramel Macchiato
  • Mocha

• Cold Brew & Iced Beverages

  • Cold Brew Black
  • Iced Americano
  • Iced Mocha

• Tea Selection

  • Earl Grey Tea
  • Jasmine Green Tea
  • Chamomile Tea

• Signature Drinks

  • Matcha Latte
  • Chocolate Hazelnut Frappe
  • Salted Caramel Macchiato

• Bakery & Food Items

  • Croissants
  • Sandwiches
  • Pastries

Specialization & Core USP

Maxx Coffee distinguishes itself in the competitive coffeehouse market through several unique selling points:

• Premium Indonesian Coffee Beans

  • Sourced from the best coffee-growing regions such as Gayo, Toraja, and Mandheling.

• Crafted by Experts

  • Skilled baristas trained to ensure consistency and quality in every cup.

• Sustainability & Ethical Sourcing

  • Committed to responsible sourcing and fair-trade practices.

• Comfortable Coffeehouse Experience

  • Modern café design with a focus on customer comfort and productivity.

• Innovation in Beverage Offerings

  • Regularly introducing new flavors and seasonal specials to engage customers.

Market Presence & Growth

Maxx Coffee has rapidly grown into one of Indonesia’s most recognized coffeehouse chains. Key business insights include:

• Number of Stores

  • Over 80 locations across major cities in Indonesia.

• Customer Engagement

  • Strong presence on social media with 500,000+ followers.

• Revenue Growth

  • Witnessing a 15% year-over-year increase in sales.

• Loyalty Program

  • Implemented a rewards program with over 100,000+ active members.

Target Market

Maxx Coffee caters to a broad customer base, including:

• Young Professionals & Students

  • Providing work-friendly spaces with high-speed WiFi.

• Coffee Enthusiasts

  • Offering single-origin coffee for connoisseurs.

• Casual Consumers

  • A wide range of drinks catering to all taste preferences.

• Health-Conscious Customers

  • Dairy alternatives and sugar-free beverage options.

Certifications & Compliance

Maxx Coffee adheres to strict quality and safety standards:

• HACCP Certification

  • Ensuring hygiene and safety in food and beverage preparation.

• Halal Certification

  • Compliance with Indonesia’s food regulations.

• Fair Trade & Ethical Sourcing

  • Supporting sustainable coffee farming practices.

Customer Testimonials

• "Maxx Coffee is my go-to place for work meetings and relaxation. The coffee quality is top-notch!" – Regular Customer, Jakarta

• "I love their Cold Brew! It's smooth and strong, just the way it should be." – Coffee Enthusiast, Bandung

• "Maxx Coffee’s ambiance and service make it one of the best coffee chains in Indonesia." – Frequent Visitor, Surabaya

Major Achievements

• Expansion into Multiple Cities

  • Successfully opened stores in Jakarta, Surabaya, Bandung, Bali, and Yogyakarta.

• Recognition as a Top Coffee Chain

  • Consistently ranked among Indonesia’s best coffee brands.

• Introduction of Mobile Ordering

  • Launched a mobile app for online orders and loyalty rewards.

Future Outlook & Expansion Plans

• Store Expansion

  • Plans to open 20+ new outlets in the next two years.

• Digital Transformation

  • Enhancing mobile ordering and delivery partnerships.

• Sustainability Initiatives

  • Reducing plastic use and increasing eco-friendly packaging.

Conclusion

Maxx Coffee continues to lead Indonesia’s premium coffee industry by combining quality, innovation, and a customer-first approach. With its rapid expansion, focus on sustainability, and dedication to delivering a superior coffee experience, Maxx Coffee is set to grow as a dominant force in the coffeehouse sector.