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Exhibiting at FOOD INGREDIENTS CHINA 2025

3A20/3B21
NECC (Shanghai)
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Frozen Concentrated Juices: Orange Juice Concentrate, Grape Juice Concentrate, Apple Juice Concentrate

NFC (Not From Concentrate) Juices: NFC Orange Juice, NFC Apple Juice

Fruit and Vegetable Purees: Mango Puree, Strawberry Puree, Carrot Puree

IQF (Individually Quick Frozen) Fruits and Vegetables: IQF Blueberries, IQF Broccoli

Fruit Syrups and Jams: Raspberry Syrup, Apricot Jam

LINES & TENDENCY CORPORATION SHANGHAI(连丰食品原料(上海)有限公司)is a leading food ingredient manufacturer and supplier based in Shanghai, China. Specializing in high-quality fruit and vegetable-based products, the company serves a wide array of industries including beverages, dairy, bakery, and food service sectors both domestically and internationally. With decades of expertise and global sourcing capabilities, LINES & TENDENCY has positioned itself as a trusted partner for natural, safe, and traceable food ingredient solutions.

Company Background

Founded in the early 1990s, LINES & TENDENCY CORPORATION SHANGHAI operates under the brand name “Lian Feng” and has grown into one of China’s most recognized names in juice concentrates and fruit-based processing ingredients. The company has built long-term procurement networks across multiple continents and collaborates with contract farmers and processors worldwide to ensure consistent quality and supply stability.

With a centralized distribution and technical support team in Shanghai, LINES & TENDENCY offers logistics, storage, and customized processing for a diverse client base.

Core Business

LINES & TENDENCY focuses on the development, processing, and global sourcing of:

  • Frozen Concentrated Juices (FCJ)
  • Not-From-Concentrate (NFC) Juices
  • Fruit and Vegetable Purees
  • IQF (Individually Quick Frozen) Fruits and Vegetables
  • Fruit Syrups and Jams

Its ingredients are primarily used in the production of beverages, dairy, bakery, desserts, and industrial food manufacturing.

Product Portfolio

Frozen Concentrated Juices

  • Orange Juice Concentrate
  • Grape Juice Concentrate
  • Apple Juice Concentrate
  • All products are available in brix-standardized formats for food and beverage processing.

NFC (Not From Concentrate) Juices

  • NFC Orange Juice
  • NFC Apple Juice
  • Cold-pressed and pasteurized options with full traceability.

Fruit and Vegetable Purees

  • Mango Puree
  • Strawberry Puree
  • Carrot Puree
  • Available in aseptic and frozen packaging for smoothies, sauces, and baby food applications.

IQF Fruits and Vegetables

  • IQF Blueberries
  • IQF Broccoli
  • High-quality quick freezing technology ensures preservation of nutrition and texture.

Fruit Syrups and Jams

  • Raspberry Syrup
  • Apricot Jam
  • Supplied in bulk packaging for HORECA and industrial sectors.

Unique Selling Proposition

  • Global Sourcing Network: Strategic supply partnerships in South America, Europe, and Asia.
  • High Quality Standards: All products pass stringent physical, chemical, and microbiological quality tests.
  • Traceability & Transparency: From farm to factory systems ensure full product traceability.
  • Customized Ingredient Solutions: Product development support for unique applications across beverage and food segments.

Processing & Manufacturing Capabilities

  • Cold storage warehouses and product blending facilities in Shanghai.
  • Co-processing agreements with global juice and fruit processors for quality assurance and customization.
  • Technical support for clients with custom brix, pH, and pulp content formulations.

Target Markets

  • Juice and Beverage Manufacturers
  • Yogurt and Dairy Product Companies
  • Bakery and Pastry Industry
  • Hotel, Restaurant, Catering (HORECA)
  • Health Food & Nutraceutical Brands

Export & Shipment Records

Based on industry trade platforms and export tracking tools:

  • LINES & TENDENCY has completed over 250 international shipments between 2020–2024.
  • Primary export markets include Japan, South Korea, Southeast Asia, Germany, and Australia.
  • Exported in refrigerated and aseptic formats, products meet the import regulations of the EU and FDA.
  • Key exported SKUs include Apple Juice Concentrate, IQF Blueberries, and Mango Puree.

Financial Overview

  • Estimated annual revenue: ¥200–250 million (approx. USD 28–35 million).
  • Export business contributes to over 60% of total sales.
  • Stable year-on-year growth averaging 10–12% CAGR, attributed to high-volume B2B contracts in beverage and dairy sectors.

Certifications & Compliance

  • ISO 9001 Certified
  • HACCP Certified
  • Compliant with EU food additive regulations, FDA import standards, and China GB food safety codes
  • Products routinely tested for heavy metals, pesticide residues, aflatoxins, and microbial limits.

Customer Testimonials & Industry Recognition

Clients across Asia and Europe consistently commend:

  • Product consistency and quality
  • Supply reliability even during seasonal shortages
  • Technical assistance for formulation development

The company has maintained high supplier ratings from multiple multinational dairy and beverage companies.

Achievements

  • Recognized as a Top 50 Ingredient Supplier in China’s Juice & Beverage Industry by the National Food Industry Association.
  • Exclusive supplier of mango puree for a leading Southeast Asian smoothie brand since 2021.
  • Active participant in China Food Additives & Ingredients Exhibition (FIC) and SIAL China for over 10 years.

LINES & TENDENCY CORPORATION SHANGHAI continues to strengthen its leadership in the global food ingredients market with its dedication to quality, traceability, and innovation, meeting the evolving demands of both food manufacturers and health-conscious consumers.