Established in 1940 by Mr. Lim Mui Er, Lim Siang Huat Pte Ltd began as a grocery store catering to the British forces and expatriate community in Singapore. Today, it is a major distributor of food and beverages, serving over 5,000 products including six proprietary brands. The company operates in several countries across Southeast Asia and continues to expand its product offerings and services, such as logistics and special event support.