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Exhibiting at Winter Fancy Food Show 2025

West Hall — 3101 — Beverage
Las Vegas Convention Center
19 Jan - 21 Jan, 2025

Product Offerings

Product Categories:

Cereals and Cereal Products, Beverages, Snack Foods

Products:

Vietnamese ST25 Fragrant Rice, Vietnamese Coffee, Traditional Vietnamese Snacks

Founded in 1980 as Lee Industrial Catering, Lee Bros. Foodservices, Inc. has grown into a leading importer and distributor of Vietnamese food products in the United States and Canada. The company began with a single mobile catering truck and expanded to operate four commissaries serving over 400 independent catering trucks. In 2023, Lee Bros. became the exclusive importer of the Vietnamese ST25 fragrant rice variety, recognized as the World's Best Rice, for the U.S. and Canadian markets. They are also the exclusive distributor for several major Vietnamese brands, including Ong Cua Rice, Tan Hue Vien, Vinasoy, Le Nguyen Duong, Vissan, and Baco. :contentReference[oaicite:0]{index=0}