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Jinan Pingyin County Wentai Food Additives Co., Ltd., located in Jinan, Shandong Province, China, is a private manufacturing enterprise specializing in the production of caramel color, a widely used food additive in beverages, baked goods, sauces, and other processed food products. The company has built its reputation as a dedicated supplier of colorants tailored to meet the needs of the food, beverage, and flavoring industries, particularly within domestic markets.
Wentai Food Additives’ core focus is on the production, formulation, and distribution of caramel color, one of the most common color additives in the food industry. The company operates within a focused vertical, offering:
Caramel color produced by Wentai is derived from controlled heat treatment of carbohydrates, and the company may utilize varying catalysts such as acids, alkalis, or ammonium compounds depending on application needs.
The company offers bulk liquid formats suitable for industrial blending lines, as well as powdered options for dry premixes and seasonings.
Wentai’s uniqueness lies in its exclusive specialization in caramel coloring, allowing it to:
The company’s simplified product focus enables streamlined production and responsive service for B2B clients with recurring demands.
Wentai’s primary market includes:
The product is also suitable for:
Its customer base is most likely centered in Shandong and neighboring provinces, with a distribution strategy based on industrial partnerships and direct B2B fulfillment.
While no formal financial disclosures are available, publicly listed contact information and active listings suggest:
The business model likely prioritizes low overhead and operational efficiency, catering to clients on a volume basis.
The facility is optimized for batch control and fluid product handling, including tank storage and drum packaging.
No official certifications were found online, but based on regulatory requirements and operational norms, the company is likely compliant with:
The caramel coloring is assumed to be E150-compliant for labeling and international specification alignment.
There are no publicly available testimonials or reviews. However, the company has maintained:
Jinan Pingyin County Wentai Food Additives Co., Ltd. continues to serve as a reliable ingredient partner for industrial food and beverage manufacturers, providing stable, high-performing caramel color solutions with an emphasis on simplicity, consistency, and cost efficiency.
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