Janta Tavdawala – Innovating Traditional Flavors with Instant Mixes
About the Company
Janta Tavdawala, operating under the brand Surti Mix, is a leading manufacturer, supplier, and trading company specializing in instant food mixes, ready-to-eat products, and traditional Indian spice blends. Founded in Surat, India, the company is known for preserving the authenticity of Indian flavors while providing convenient, time-saving solutions for households, restaurants, and food service businesses.
With a strong distribution network across India and international exports, Surti Mix has established itself as a trusted brand in the ready-to-cook and instant mix segment, ensuring high-quality, preservative-free, and easy-to-make food products for a global audience.
Product Portfolio
Janta Tavdawala offers a wide range of instant food mixes and specialty spice blends, catering to traditional Indian cuisine lovers:
1. Instant Mixes
- Khatiya Dhokla Mix – A fermented rice-lentil steamed snack.
- Khaman Mix – A soft and spongy gram flour-based Gujarati delicacy.
- Handvo Mix – A savory vegetable cake made with lentils and rice.
- Gota Mix – Spiced gram flour fritters popular in Gujarat.
- Idada Mix – Soft, white steamed lentil cakes.
- Locho Mix – A famous Surat street food made from gram flour batter.
2. Ready-to-Eat Products
- Khajur Imli Ki Chutney – A sweet and tangy tamarind-date sauce.
- Sev Tameta Gravy – A ready-to-use tomato-based curry with crunchy sev.
- Lasaniya Batata Gravy – A spicy garlic-flavored potato curry.
3. Spices and Masalas
- Vada Pav Masala – Authentic Mumbai-style spice blend for vada pav.
- Pav Bhaji Masala – Traditional spice mix for Mumbai’s famous street food.
- Panipuri Paste – A ready-to-use tamarind and mint-flavored water concentrate.
4. Ready-to-Cook Gravies
- Paneer Bhurji Gravy – A rich and spicy cottage cheese-based curry.
- Veg Kolhapuri Gravy – A Maharashtrian-style mixed vegetable gravy.
- Ringan Bhartu Gravy – A smoky eggplant-based traditional dish.
Market Reach & Export Presence
Janta Tavdawala has built a strong presence in the Indian food market and has expanded its exports to international markets, including:
- The USA, Canada, UK, UAE, Australia, and Southeast Asia.
- Retail & Wholesale Distribution: Sold through supermarkets, grocery stores, and online platforms such as Amazon, Flipkart, and BigBasket.
- Food Service Partnerships: Supplying to hotels, catering services, and restaurant chains.
Key growth statistics:
- Annual production capacity: 500+ metric tons of instant food mixes.
- Export contribution: 35% of total revenue comes from international sales.
- Distribution network: Over 500 retail outlets across India and growing.
Manufacturing & Quality Assurance
Janta Tavdawala operates a state-of-the-art manufacturing facility with fully automated packaging and quality control systems, ensuring that every product meets international food safety standards.
- Hygienic Processing: Fully compliant with FSSAI & HACCP guidelines.
- Preservative-Free Formulations: Maintaining natural taste and authenticity.
- R&D & Innovation: Regular development of new recipes based on consumer preferences.
Certifications & Compliance
The company follows global food safety and quality standards, holding multiple certifications:
- FSSAI Certified – Compliance with India’s food safety regulations.
- HACCP Certified – Hazard Analysis and Critical Control Points for food safety.
- ISO 22000:2018 – International standards for food safety management.
Financial Growth & Expansion Strategy
Janta Tavdawala has been experiencing consistent financial growth, with:
- Annual revenue exceeding $10 million from domestic and international sales.
- Year-on-year revenue growth of 18-22% due to increasing demand for instant food mixes.
- Investment of over $2 million in new manufacturing units and R&D for innovative product development.
- Upcoming expansion plans: Entering new markets in Europe and South America through strategic distribution partnerships.
Customer Testimonials & Industry Recognition
- "Surti Mix instant dhokla and khaman are our go-to options for quick and delicious Gujarati snacks. The quality and taste are just like homemade!" – Customer from Mumbai.
- "As a restaurant owner, I rely on Janta Tavdawala’s ready-to-cook gravies to maintain consistency in my dishes. Their products save time without compromising on taste." – Restaurant Owner, Ahmedabad.
The company has been recognized at multiple food expos and trade fairs, including:
- Best Instant Food Mix Brand – Gujarat Food Excellence Awards (2023).
- Featured in The Economic Times as a Top Emerging Indian Food Brand.
- Official Supplier for Leading Indian Restaurant Chains & Catering Services.
Conclusion
Janta Tavdawala (Surti Mix) is a pioneer in authentic Indian instant food mixes, offering high-quality, flavorful, and easy-to-cook solutions for households and the food service industry. With a commitment to preserving traditional recipes, expanding into global markets, and maintaining the highest quality standards, the company continues to lead the instant food mix industry with innovation and excellence.
