Exhibiting at Aahar 2025

Jaipur Rugs Company Pvt. Ltd. – Empowering Artisans, Weaving Excellence

About the Company

Jaipur Rugs Company Pvt. Ltd. is a globally recognized manufacturer and exporter of handmade rugs, renowned for its commitment to craftsmanship, sustainability, and social impact. Established in 1978 by Nand Kishore Chaudhary, the company has transformed the traditional carpet industry by integrating rural artisans into the global supply chain, ensuring fair wages, financial independence, and the preservation of traditional weaving techniques.

With a network of over 40,000 artisans across 600 villages in India, Jaipur Rugs has become a leader in the handmade rug industry, serving clients in more than 75 countries. The company is known for its innovative designs, premium quality, and strong ethical foundations.

Product Portfolio

Jaipur Rugs offers a wide range of handmade rugs and home accessories, catering to diverse customer preferences:

• Hand-Knotted Rugs: Traditional and contemporary high-quality rugs crafted by skilled artisans.
• Hand-Tufted Rugs: Wool and silk-blended rugs featuring intricate patterns and soft textures.
• Flat-Weave Rugs: Dhurries, Kilims, and Jute rugs known for durability and versatility.
• Handloom Rugs: Elegant designs with a blend of traditional and modern weaving techniques.
• Accessories: Cushions, rug pads, and custom-designed decor items.

Jaipur Rugs is known for working with internationally acclaimed designers to create custom-made luxury rugs for high-end homes, hotels, and commercial spaces.

Market Presence & Export Growth

Jaipur Rugs has established itself as a leading exporter of handmade rugs, serving premium markets including the USA, UK, Germany, UAE, Australia, and Japan.

Key export figures:

• Annual export revenue: Over $35 million.
• Year-on-year export growth: 15-18% CAGR in the last five years.
• Major clients: High-end interior designers, luxury hospitality brands, and global retail chains.
• E-commerce expansion: Strong presence on Amazon, Wayfair, and dedicated D2C online platforms.

Artisans & Social Impact

Jaipur Rugs is more than just a business; it is a movement that empowers rural artisans by providing sustainable employment and promoting traditional craftsmanship.

• Over 40,000 artisans employed in rural India, with 80% being women.
• 600+ villages integrated into the supply chain, ensuring direct sourcing and fair wages.
• Impact initiatives: Education, healthcare, and financial literacy programs for artisans.
• Sustainable production practices: Using natural fibers, vegetable dyes, and eco-friendly techniques to minimize environmental impact.

Jaipur Rugs has been recognized globally for revolutionizing the traditional weaving industry through ethical production, fair trade policies, and inclusive growth.

Certifications & Quality Standards

Jaipur Rugs adheres to the highest international quality standards and holds multiple certifications:

• GoodWeave Certified – Ensuring no child labor in the supply chain.
• ISO 9001:2015 Certified – Quality management for international markets.
• LEED-Compliant Production – Adopting sustainable manufacturing processes.
• SA8000 Certified – Social accountability standards ensuring fair labor practices.

Financial Growth & Investment

Jaipur Rugs has consistently grown in revenue and market share, supported by strategic investments in technology and e-commerce.

• Annual revenue: $45-50 million across global markets.
• Investment in digital transformation: Over $5 million in e-commerce, AI-driven design tools, and direct-to-consumer sales.
• Retail expansion: Jaipur Rugs has 5+ flagship stores in India and exclusive partnerships with luxury home décor brands worldwide.

Recognitions & Awards

Jaipur Rugs has been widely recognized for innovation, sustainability, and social entrepreneurship:

• Red Dot Design Award (2022) – For outstanding rug designs.
• NASSCOM Social Innovation Award (2021) – Recognized for impact-driven business models.
• India’s Best Design Awards (2020) – Honored for excellence in craftsmanship and design.
• Forbes India Leadership Award – Recognizing Nand Kishore Chaudhary for entrepreneurial excellence.

Jaipur Rugs has also been featured in Harvard Business Review, Forbes, Business Today, and Elle Décor for its unique blend of tradition, technology, and social impact.

Conclusion

Jaipur Rugs Company Pvt. Ltd. stands as a symbol of heritage, craftsmanship, and sustainability in the global handmade rug industry. Through ethical sourcing, artisan empowerment, and design innovation, the company has carved a niche for itself in premium markets, redefining luxury through socially responsible business practices.

For businesses and customers seeking authentic, high-quality handmade rugs, Jaipur Rugs remains the preferred choice, delivering excellence with every weave.