Exhibiting at Aahar 2025

About ISTORE DIRECT TRADING PVT. LTD

ISTORE DIRECT TRADING PVT. LTD, operating under the brand Urban Platter, is a leading provider of gourmet and grocery products in India. Founded by Chirag Kenia, the company has positioned itself as a go-to destination for high-quality, plant-based, and sustainable food products catering to diverse dietary needs. Urban Platter has rapidly gained popularity among health-conscious consumers, professional chefs, and the hospitality industry.

Core Business & Specialization

Urban Platter specializes in plant-based, organic, and gourmet foods across multiple categories. The company focuses on premium quality, ethical sourcing, and sustainability, offering an extensive range of vegan, gluten-free, organic, and specialty food products.

The brand has built a reputation for providing innovative and hard-to-find food ingredients to Indian consumers. Their product line includes dairy alternatives, natural sweeteners, organic oils, plant-based proteins, non-alcoholic beverages, and international delicacies.

Product Categories & Offerings

Urban Platter boasts a diverse portfolio of over 1,500+ products, covering the following major categories:

• Non-Alcoholic Beverages: Tonic Water, Kombucha, Cold Brew Coffee
• Sweeteners: Demerara Sugar, Coconut Sugar, Stevia, Monk Fruit Sweetener
• Oils & Vinegars: Extra Virgin Olive Oil, Truffle Oil, Balsamic Vinegar
• Plant-Based Dairy Alternatives: Almond Milk, Cashew Cheese, Vegan Ghee
• Organic & Superfoods: Chia Seeds, Spirulina, Quinoa, Moringa Powder
• International & Exotic Foods: Japanese Matcha, Korean Gochujang, Italian Pasta Sauces
• Gourmet Spices & Seasonings: Himalayan Pink Salt, Smoked Paprika, Za’atar, Sumac

Market Presence & Distribution

Urban Platter’s products are available across multiple online marketplaces, retail stores, and direct-to-consumer channels. The company distributes its products through:

• E-commerce platforms: Amazon, Flipkart, BigBasket, JioMart
• Own website: Urban Platter
• Retail partners: Nature’s Basket, Foodhall, Reliance Smart
• Hospitality & HoReCa sector: Supplying high-end restaurants, cafés, and hotels

Urban Platter has a strong presence on social media, with over 100,000+ Instagram followers, a thriving YouTube community, and active engagement on LinkedIn and Facebook.

Financial Performance & Growth

• Revenue: Estimated at ₹50+ crore annually
• Year-on-Year Growth: Over 30% CAGR in the past 3 years
• Market Share: One of the fastest-growing gourmet food brands in India
• Customer Base: Over 500,000+ customers served

Urban Platter's financial growth is fueled by increased demand for premium, healthy, and plant-based food products in India, a trend expected to continue in the coming years.

Shipment & Export Data

• International Presence: Urban Platter has expanded to export markets, including UAE, Singapore, and the UK.
• Annual Shipments: Over 100,000+ units shipped monthly.
• Key Export Products: Vegan Cheese, Almond Milk, Truffle Oil, and Specialty Spices.

Certifications & Compliance

Urban Platter adheres to the highest food safety and quality standards. The company is:

• FSSAI Certified
• USDA Organic & India Organic Certified (for specific organic products)
• Vegan & Plant-Based Certified
• HACCP & GMP Compliant

These certifications reinforce the company’s commitment to premium quality and ethical food sourcing.

Customer Testimonials

Urban Platter has received thousands of positive reviews from customers and food experts:

"Urban Platter's products are of exceptional quality! Their vegan cheese and truffle oil have transformed my kitchen." – Chef Anirudh, Mumbai

"Love their range of healthy and organic products. The best part is their commitment to sustainability!" – Priya Sharma, Customer

"The variety they offer is unmatched. I’ve switched entirely to Urban Platter for all my gourmet food needs." – Rohan Mehta, Customer

Major Achievements & Recognitions

• Awarded "Best Emerging Gourmet Food Brand" by India Retail Awards
• Recognized by FICCI for Sustainable & Plant-Based Food Innovation
• Featured in leading publications like Economic Times, Business Insider, and YourStory
• Collaborations with celebrity chefs and top restaurants in India

Conclusion

ISTORE DIRECT TRADING PVT. LTD (Urban Platter) is redefining the gourmet food market in India. With a strong focus on premium quality, ethical sourcing, and innovation, the company is set to expand further into international markets and new product categories.

With its fast-growing customer base, increasing revenue, and commitment to sustainability, Urban Platter is on track to becoming India’s top gourmet and specialty food brand.