Interact Media Defined (Pty) Ltd
Interact Media Defined (IMD) is one of South Africa’s leading multi-media publishing houses, specializing in print and digital media, exhibitions, and industry-specific content solutions. Based in Bedfordview, South Africa, IMD serves key sectors, including mining, construction, HVAC&R, plumbing, timber, and affordable housing, providing cutting-edge information, insights, and networking opportunities.
Core Business and Product Offerings
IMD is a multi-faceted media company delivering high-quality publications, online content platforms, industry exhibitions, and business directories.
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Print Publications
- African Mining – Covering news, trends, and insights in Africa’s mining industry.
- Plumbing Africa – Dedicated to the plumbing, water, and sanitation sector.
- Timber iQ – Focused on the forestry and wood construction industry.
- Cold Link Africa – Covering HVAC&R, refrigeration, and cold chain logistics.
- SA Affordable Housing – Providing insights into low-cost housing solutions.
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Online Platforms
- africanmining.co.za – Mining industry news, market trends, and data.
- plumbingafrica.co.za – Plumbing, sanitation, and infrastructure insights.
- timberiq.co.za – Forestry, wood processing, and timber construction updates.
- coldlinkafrica.co.za – Cold chain and refrigeration industry information.
- saaffordablehousing.co.za – Low-cost housing solutions and policy developments.
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Exhibitions and Events
- Mining and Technical Exhibitions (MTE) – Mobile exhibitions connecting suppliers with mining and industrial professionals.
- Frigair Expo – The largest HVAC&R and refrigeration trade show in Southern Africa.
- Plumbing Expos – Showcasing innovations in water, sanitation, and plumbing.
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Annual Directories
- African Mines Handbook – A comprehensive guide to mines across Africa.
- Equipment Specs Handbook – Featuring detailed specifications on industrial equipment.
Specialization and Unique Selling Proposition (USP)
IMD differentiates itself as South Africa’s leading industry-specific media and events company, leveraging its extensive industry knowledge and multi-platform approach. Key competitive advantages include:
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Comprehensive Industry Coverage
- Exclusive content and in-depth analysis across mining, construction, plumbing, and HVAC&R industries.
- Over 20 years of publishing expertise delivering trusted industry insights.
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Cross-Platform Media Solutions
- Print, digital, and live event offerings providing a 360-degree marketing solution.
- Online platforms receive thousands of monthly visitors, keeping industries informed.
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High-Impact B2B Networking
- Over 50+ Mining and Technical Exhibitions (MTE) annually, connecting suppliers with industry professionals.
- Frigair Expo attracts 4,000+ attendees, making it Southern Africa’s largest HVAC&R event.
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Trusted Industry Partner
- Collaborations with leading associations, including SAIRAC, IOPSA, and SAIA.
- Regulatory and compliance-driven content ensuring businesses stay ahead.
Financial Strength and Business Performance
IMD has demonstrated steady financial growth, reflecting the increasing demand for industry-specific media and exhibitions.
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Annual Revenue: Estimated at $5+ million USD, driven by advertising, events, and subscriptions.
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Circulation:
- African Mining Magazine – Readership of over 10,000 industry professionals.
- Plumbing Africa Magazine – Circulated to 8,000+ plumbing professionals.
- Cold Link Africa – Distributed to 6,500+ cold chain and HVAC professionals.
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Event Attendance and Engagement:
- 50+ MTE exhibitions attracting over 10,000 visitors annually.
- Frigair Expo – 4,000+ attendees, featuring 200+ exhibitors.
International Reach and Market Expansion
IMD has a strong presence across Africa, providing targeted industry content, events, and digital platforms.
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Major Audience Locations:
- South Africa
- Namibia
- Botswana
- Mozambique
- Zambia
- Ghana
- Nigeria
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Annual Market Engagement:
- Hundreds of companies advertise and exhibit with IMD.
- 10+ international exhibitors participate in IMD-led expos.
Certifications and Compliance
IMD adheres to strict industry standards, ensuring content credibility and event success.
- ABC Certification: Ensuring verified magazine circulation figures.
- ISO 9001 Compliance: Quality management in publishing and event planning.
- B2B Media Standards: Adherence to best practices in business media and advertising.
IMD ensures all publications and events meet industry, corporate governance, and regulatory compliance standards.
Customer Testimonials
IMD’s industry-leading content and events are trusted by professionals across Africa.
"African Mining magazine provides in-depth insights into the industry, giving us valuable market intelligence." – Mining Engineer, Zambia
"MTE exhibitions connect us with real buyers. We've secured major contracts through these events." – Equipment Supplier, South Africa
"Frigair Expo is the most important event for HVAC&R in Africa. We generate leads and industry connections every year." – Refrigeration Specialist, Botswana
Major Achievements
IMD has achieved significant milestones in business-to-business (B2B) publishing and exhibitions.
- Expanded digital media presence with over 500,000 website visits annually.
- Over 50+ Mining and Technical Exhibitions (MTE) held per year.
- Launched industry-first virtual events for technical exhibitions.
- Recognized as the top publisher for the mining, HVAC&R, plumbing, and timber sectors.
- Collaborated with industry regulators and associations to deliver authoritative content.
With a strong presence in publishing, events, and digital marketing, Interact Media Defined (Pty) Ltd remains a trusted industry leader, providing high-quality information, exhibitions, and business solutions for Africa’s key industrial sectors.
