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Product Categories:
Sports Nutrition, Dietary Supplements
Products:
Certification Programs: Informed Sport, Informed Choice
About Informed Sport / Informed Choice
Informed Sport and Informed Choice are globally recognized certification programs that provide quality assurance and banned substance testing for sports nutrition, dietary supplements, and health products. Based in the United Kingdom, these programs are managed by LGC Group, a world leader in analytical and laboratory services, ensuring the highest standards of product safety, integrity, and compliance in the sports and health supplement industry.
Core Business and Specialization
The Informed Sport and Informed Choice programs certify that sports supplements and nutritional products are rigorously tested for banned substances, providing confidence to athletes, sports professionals, and general consumers. These certifications are widely trusted by Olympic teams, professional sports organizations, anti-doping agencies, and fitness professionals worldwide.
Certification Programs and Services
The Informed Sport and Informed Choice programs offer comprehensive testing and certification solutions:
1. Informed Sport Certification
- Ensures that sports supplements and nutritional products are tested for over 250+ banned substances under WADA (World Anti-Doping Agency) and other major sports organizations.
- Products undergo regular batch testing and post-market surveillance to maintain certification integrity.
- Trusted by elite athletes, sports teams, and international federations.
2. Informed Choice Certification
- Designed for general consumers, fitness enthusiasts, and health-conscious individuals who seek certified, clean-label supplements.
- Focuses on manufacturing process audits, ingredient traceability, and banned substance screening.
- Certified products are safe for daily use and free from contaminants that could impact health.
Industry Impact and Market Presence
Informed Sport and Informed Choice have certified thousands of products from leading supplement brands across 60+ countries. These programs provide global recognition and ensure that manufacturers meet the highest safety and anti-doping compliance standards.
Key Industry Collaborations and Approvals
- Recognized by World Anti-Doping Agency (WADA).
- Approved by the English Institute of Sport (EIS).
- Trusted by Premier League Football Clubs, Olympic Committees, UFC, and Rugby Federations.
- Partners with global sports nutrition brands including Optimum Nutrition, MyProtein, Bulk, and BioSteel.
Compliance and Certification Process
To obtain Informed Sport or Informed Choice certification, products undergo a rigorous and multi-step process:
- Initial Testing & Screening – Screening for over 250+ banned substances.
- Facility and Supply Chain Audits – Ensuring clean manufacturing environments and non-contaminated ingredient sourcing.
- Regular Batch Testing – Monthly and yearly batch testing to verify ongoing compliance.
- Post-Market Surveillance – Continuous testing of certified products to maintain certification.
- Approval & Certification – Products listed on Informed Sport and Informed Choice public registries.
Financial and Market Growth
- Informed Sport and Informed Choice certifications cover over 3,000+ sports and health products worldwide.
- Annual certification growth of 20%, reflecting increased consumer demand for safe and clean supplements.
- Over 1,500 brands participate in the certification programs, demonstrating industry-wide trust.
Competitive Advantages and Unique Selling Proposition
- Globally Trusted Certification – Used by Olympic teams, major sports organizations, and global supplement brands.
- Cutting-Edge Testing Technology – Powered by LGC's world-class laboratory infrastructure.
- Industry Compliance Leader – Recognized by WADA, IOC (International Olympic Committee), and other global sporting authorities.
- Continuous Quality Control – Regular batch testing ensures ongoing compliance and product safety.
- Athlete & Consumer Confidence – Ensures trust and transparency in sports nutrition products.
Major Achievements and Industry Recognition
- Certified 3,000+ products from leading global supplement brands.
- Trusted by 150+ professional sports teams across the NFL, NBA, Premier League, UFC, and more.
- Approved by national anti-doping agencies to support clean and safe supplementation.
- Recognized as the No.1 Global Certification for Sports Nutrition Safety (2023).
Conclusion
Informed Sport and Informed Choice are industry-leading certification programs that safeguard athletes and consumers by ensuring nutritional supplements are free from banned substances. With scientific rigor, regulatory excellence, and global recognition, these programs continue to set the standard in sports nutrition safety and anti-doping compliance.