Zomato Hyperpure Private Limited
Zomato Hyperpure Private Limited is a B2B food procurement and supply chain platform operated by Zomato, one of India's leading food delivery and restaurant discovery companies. Established as a high-quality ingredient sourcing platform, Hyperpure is dedicated to providing fresh, high-quality, and traceable food ingredients to restaurants, cloud kitchens, and food businesses across India.
Core Business and Specialization
Hyperpure focuses on:
- Sourcing and supplying high-quality, fresh, and sustainable food ingredients
- Ensuring traceability and quality control across the entire supply chain
- Providing farm-to-fork solutions with zero contamination risks
- Helping restaurants and food businesses maintain high food safety standards
By integrating technology, data-driven insights, and efficient logistics, Hyperpure has transformed the way restaurants procure raw materials, making food sourcing more transparent, efficient, and reliable.
Product Portfolio
Hyperpure offers a wide range of food and packaging products, including:
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Fresh Produce
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Dairy Products
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Meat and Seafood
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Dry Groceries
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Beverages
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Packaging Solutions
- Eco-friendly packaging for restaurants and cloud kitchens
Market Presence & Industry Growth
The Indian B2B food service market is projected to grow at a CAGR of 9.3%, reaching $80 billion by 2027. Hyperpure is well-positioned to capitalize on this market expansion, leveraging:
- Zomato's vast restaurant network and digital ecosystem
- Technology-driven supply chain management
- Increasing demand for traceable and hygienic food ingredients
Hyperpure currently operates in major Indian metropolitan cities, with plans to expand to Tier 2 and Tier 3 cities as restaurant demand for quality ingredients continues to rise.
Competitive Advantages and USP
Hyperpure differentiates itself through:
- End-to-end supply chain transparency ensuring freshness and traceability
- Farm-to-fork model reducing contamination risks and ensuring quality
- Integration with Zomato's restaurant ecosystem providing seamless procurement
- Eco-friendly and sustainable food sourcing practices
- **Dedicated fulfillment centers ensuring on-time and efficient deliveries
Certifications & Compliance
Hyperpure adheres to strict quality and food safety regulations, ensuring:
- FSSAI (Food Safety and Standards Authority of India) Certification
- ISO 22000 Compliance for Food Safety Management
- GMP (Good Manufacturing Practices) Compliance
- Sustainable Sourcing and Eco-friendly Packaging Compliance
Target Market & Distribution Channels
Hyperpure serves a wide range of food businesses, including:
- Restaurants and Cloud Kitchens
- Hotels and Hospitality Chains
- Cafeterias and Corporate Food Services
- Bakeries and Food Processors
The company's technology-backed distribution network ensures fast and reliable food sourcing for thousands of businesses across India's top food service markets.
Customer Testimonials & Market Feedback
Hyperpure has received positive feedback from restaurant partners, highlighting:
- High-quality, fresh, and traceable ingredients
- Cost-effective and efficient food procurement
- Eco-friendly packaging solutions supporting sustainability efforts
- Seamless ordering and timely delivery through Zomato’s platform
Major Achievements & Industry Recognition
- Rapid expansion across multiple Indian cities
- Recognized as a leading B2B food sourcing platform
- Strong adoption by Zomato restaurant partners and cloud kitchens
- Partnerships with sustainable farms and ethical food producers
Conclusion
Zomato Hyperpure Private Limited is a game-changer in the B2B food procurement industry, offering high-quality, fresh, and traceable ingredients to restaurants, cloud kitchens, and food businesses. With its technology-driven supply chain, commitment to sustainability, and seamless integration with Zomato's restaurant ecosystem, Hyperpure continues to redefine food sourcing in India, ensuring quality, transparency, and efficiency for food service businesses.
