Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

Huskee is an Australian sustainability-driven product design company based in Crows Nest, New South Wales. Best known for its iconic reusable coffee cups made from coffee husk, Huskee has become a global innovator in circular design and sustainable consumer solutions. Founded with a mission to eliminate single-use waste in the coffee industry, Huskee now operates in over 40 countries and supports thousands of cafés and businesses through its closed-loop systems and reusable product lines.

Core Business

Huskee designs and manufactures reusable cups and sustainable systems that reduce waste throughout the beverage industry. The company’s core innovation lies in transforming coffee husk, a byproduct of coffee production, into high-performing, beautifully designed products. Its operations span product development, international distribution, system implementation, and advocacy for a circular economy.

Huskee's product ecosystem supports both individual consumers and cafés, enabling waste reduction through reuse infrastructure, end-of-life recovery programs, and supply chain innovation.

Product and Service Offerings

Huskee offers a suite of products and systems that align with its zero-waste philosophy:

• HuskeeOriginal:

  • Reusable cups made from coffee husk composite, available in multiple sizes
  • Award-winning ergonomic design, stackable, and dishwasher-safe
  • Compatible with café workflows

• HuskeeRenew:

  • A line of cups made from recycled materials, including post-consumer plastics
  • Translucent aesthetic and available in vibrant colors

• HuskeeSteel:

  • Premium stainless steel thermal cups with Huskee’s signature fins and lid design
  • Leak-resistant, double-wall insulated, ideal for on-the-go consumers

• HuskeeSwap:

  • A cup exchange program for cafés and consumers, eliminating the need for single-use takeaway cups
  • Fully integrated system with tracking and in-store infrastructure

• HuskeeLoop:

  • A closed-loop recycling system for broken or damaged Huskee cups
  • Recycled materials are reprocessed into new products, reducing landfill impact

Additional accessories include universal lids, seals, and cup sets that cater to retail and wholesale customers.

Specialisation and Core USP

Huskee is unique in the sustainability and design space for its:

• Material innovation, transforming agricultural waste (coffee husk) into durable consumer goods
• System-level approach to solving single-use waste through HuskeeSwap and HuskeeLoop
• Design excellence, recognized globally with awards for aesthetics and functionality
• Global café and roaster network, enabling adoption of reuse practices at scale

By merging industrial design, behavioral change, and closed-loop logistics, Huskee stands out as a leader in sustainable product ecosystems.

Financial Strength

Huskee is a fast-growing private company that has scaled through a combination of strategic partnerships, impact investors, and global distribution channels. Key financial highlights include:

• Presence in over 40 countries
• Adoption by thousands of cafés worldwide
• Distribution partnerships across North America, Europe, Asia-Pacific, and the Middle East
• E-commerce operations servicing retail, wholesale, and B2B customers

Its successful implementation of HuskeeSwap in major urban cafés and retail environments has opened recurring revenue streams while reinforcing customer loyalty and brand equity.

Shipment and Export Data

Huskee’s international footprint is supported by:

• Warehousing and fulfillment centers in Australia, the UK, EU, and the US
• Export partnerships with distributors and resellers in over 40 countries
• Shipment of tens of thousands of HuskeeCups monthly through both direct-to-consumer and wholesale channels
• Participation in major trade shows including World of Coffee and Host Milano

Its scalable supply chain and product modularity make it adaptable for large café networks and independent retail stores alike.

Target Market

Huskee serves a global audience including:

• Specialty cafés and coffee roasters
• Corporate offices and workplace sustainability programs
• Eco-conscious consumers
• Hospitality groups and hotels
• Retailers focused on sustainable home and lifestyle products

The brand resonates particularly with millennials and Gen Z audiences seeking environmentally responsible alternatives to single-use packaging.

Capabilities

Huskee's operational capabilities include:

• In-house product design and prototyping
• Partnership manufacturing with certified factories in China and Southeast Asia
• Global logistics and warehousing infrastructure
• System deployment for HuskeeSwap, including café staff training, point-of-sale integration, and customer onboarding
• Advanced sustainability reporting tools to help clients measure environmental impact

Their strong brand identity and technology-enabled systems ensure seamless adoption at scale.

Certifications and Compliance

Huskee maintains rigorous compliance and certifications including:

• BPA-free and food-grade safety standards
• FDA and EU compliance for food contact materials
• Materials tested under REACH and RoHS directives
• Involvement in reuse advocacy networks such as Boomerang Alliance and Plastic Free certification programs

Their products are designed to meet the most stringent international safety and durability benchmarks.

Customer Testimonials

Huskee has received global recognition from both consumers and industry leaders:

“The HuskeeCup has been a game changer for our café. Customers love the design, and it fits perfectly with our sustainability ethos.” – Café Owner, London

“I've had my HuskeeOriginal for three years. It still looks great, and I love that it’s made from coffee waste.” – Retail Customer, Melbourne

“Implementing HuskeeSwap helped us reduce takeaway cup waste by over 80% within six months.” – Café Chain Manager, Singapore

Major Achievements

• Winner of multiple design and sustainability awards, including Good Design Australia
• Rolled out HuskeeSwap across hundreds of cafés in Australia, New Zealand, and the UK
• Diverted over 1 million takeaway cups from landfill via reuse programs
• Developed the first reusable cup line made from coffee husk waste
• Recognized as a leader in circular economy innovation in the food and beverage sector

Huskee continues to drive the transition to a reusable future by blending purpose, innovation, and scalable design into every product and system it offers.