Product Offerings
Products:
Rice: Various rice products
Hunan Zhunong Rice Supply Co., Ltd. (湖南助农米业有限公司), located in Yiyang, Hunan Province, China, is a regional agribusiness enterprise that specializes in the processing, packaging, and distribution of high-quality rice. The company operates at the intersection of modern agricultural practices and traditional rice cultivation, sourcing directly from local farmers to ensure freshness, quality, and traceability.
Core Business
The core focus of Hunan Zhunong Rice Supply Co., Ltd. lies in the milling and wholesale of domestically cultivated rice varieties, predominantly medium and long grain rice. With a strong connection to the agricultural communities of Hunan—a province known for its fertile soil and rice production—Zhunong Rice has positioned itself as a key player in ensuring food security and promoting rural development.
Product Offerings
The company’s product portfolio includes:
- Premium Long Grain Rice
- Short Grain Japonica Rice
- Polished White Rice
- Organic and Eco-Friendly Rice Variants
Their rice products are typically available in various consumer packaging formats as well as bulk orders for institutions and food manufacturers.
Specialization and USP
Hunan Zhunong Rice’s unique selling proposition lies in its integrated supply chain model, which combines:
- Direct partnerships with local farmers
- In-house milling and quality inspection
- Strict pesticide residue testing
- Transparent traceability systems
This farm-to-fork integration allows the company to guarantee product safety and quality while maintaining competitive pricing.
Financials and Scale
While the company operates primarily in the domestic market, its supply capacity suggests a growing scale. Based on available regional trade data, rice processors of similar size in Hunan handle between 20,000 to 50,000 metric tons of rice annually. Although exact revenue figures for Zhunong Rice are not disclosed publicly, this scale typically translates to annual revenues in the range of RMB 80 million to 150 million for comparable enterprises in the region.
Shipment and Export Data
As of recent trade records from platforms like ImportYeti and Volza, no significant international shipment volumes are registered under the company’s name. This indicates that Zhunong Rice is primarily focused on the Chinese domestic market at this stage, particularly targeting institutional buyers, government food supply programs, and supermarket chains within Hunan and neighboring provinces.
Target Market
The company's primary market includes:
- Domestic wholesale buyers
- Retail grocery chains across southern China
- Government food programs
- Institutional clients such as schools and hospitals
Their proximity to rice farming hubs provides a logistics advantage in serving these sectors efficiently.
Capabilities
- In-house Processing Facilities: Equipped with automated sorting, polishing, and packaging machines.
- Quality Control Labs: For pesticide testing and moisture analysis.
- Storage and Distribution: Large-scale storage silos and cold chain transportation networks for product freshness.
Certifications and Compliance
Although specific international certifications like ISO or HACCP are not publicly confirmed, most regional rice processors in China operate under:
- China Green Food Certification
- QS Certification (Quality Safety)
These certifications ensure adherence to food safety regulations and environmental protection standards.
Customer Reputation
There are limited publicly available testimonials, but Zhunong Rice has received positive mentions in local agricultural forums and government procurement listings, highlighting its role in:
- Supporting local farmers
- Supplying consistent rice quality
- Contributing to regional poverty alleviation initiatives
Major Achievements
- Selected supplier for local government grain reserves and school lunch programs
- Recognized in Yiyang City’s “Excellent Agricultural Enterprises” list in recent years
- Participated in provincial-level agricultural exhibitions, promoting sustainable rice farming practices