Exhibiting at Melbourne International COFFEE EXPO (MICE) 2025

HUM. Concept is a Geelong-based creative studio specializing in sustainable branded merchandise, custom product development, and conscious design solutions for modern businesses. With a distinct focus on environmental impact and aesthetic minimalism, HUM. offers a curated range of apparel, headwear, accessories, and custom brand assets that reflect a brand’s values while prioritizing ethical sourcing and quality.

Core Business

HUM. Concept operates at the intersection of product design and brand identity, helping clients bring their creative vision to life through high-quality, sustainably produced merchandise. From ideation to delivery, HUM. guides businesses through every stage of the custom product journey, ensuring that form, function, and values are seamlessly integrated.

The company’s portfolio includes work with boutique cafes, hospitality venues, events, retail stores, lifestyle brands, and design-led startups seeking bespoke product solutions that align with eco-conscious practices.

Product and Service Offerings

HUM. Concept offers a suite of ready-to-customize and fully bespoke product lines:

• Apparel:

  • Heavyweight T-Shirts: Sustainably made, relaxed fit, premium cotton
  • Custom apparel: Embroidered, screen-printed, dyed-to-match designs for brand launches, uniforms, and events

• Headwear:

  • Cotton Caps: Minimalist design with subtle brand detailing
  • Bucket Hats: Lightweight and breathable for streetwear or hospitality use

• Accessories:

  • Tote Bags: Made from recycled or organic cotton, customizable for branding
  • Coffee Mugs: Ceramic mugs ideal for branded café merchandise or corporate gifts

• Creative Services:

  • Brand Development & Merch Strategy: Design consultations to align product with brand tone and sustainability goals
  • Product Sourcing: Ethical global supplier network for fabric and component sourcing
  • Sampling & Quality Control: Prototyping, testing, and small-batch trials before scale-up

Their emphasis on low-waste production, slow fashion, and ethical sourcing sets them apart in the merchandise design space.

Specialisation and Core USP

HUM. Concept differentiates itself through its holistic approach to branded merchandise. Their key strengths include:

• Sustainable design-first philosophy
• End-to-end custom product development services
• Low MOQ options for independent creators and small businesses
• Integration of natural, recycled, and organic materials
• Deep understanding of hospitality and lifestyle market aesthetics

Each product is designed to serve as an extension of the client’s brand, turning every item into a tactile story about values, culture, and quality.

Financial Strength

While financials are not publicly disclosed, HUM. Concept operates as a boutique creative studio with a growing footprint across Australia's hospitality and design sectors. Key indicators of growth include:

• Expanding project base among independent cafés, wellness studios, and ethical brands
• Repeat partnerships and long-term merchandise strategies with local and regional businesses
• Exposure via national design exhibitions and creative showcases

Their lean operating model and bespoke service structure allow for agility and scalability in both local and international markets.

Shipment and Export Data

HUM. Concept supports domestic and international order fulfillment:

• Products are shipped across Australia and New Zealand
• Custom orders fulfilled with short production lead times
• On-demand manufacturing model to reduce overproduction
• Global logistics partnerships for sourcing and delivery

The studio works with both local production partners and certified overseas manufacturers that align with ethical labor and sustainable material standards.

Target Market

HUM. Concept serves a design-aware and sustainability-focused client base:

• Specialty coffee shops and independent cafés
• Boutique retail brands and lifestyle stores
• Creative studios, events, and agencies
• Hospitality groups and cultural institutions
• Startups and design entrepreneurs seeking custom product development

Their low-MOQ and creative-led process make them especially attractive to small-to-medium enterprises and mission-driven brands.

Capabilities

HUM. Concept delivers a comprehensive range of services underpinned by:

• In-house design and creative direction
• A trusted network of ethically certified suppliers
• Access to organic and recycled textiles
• Bespoke manufacturing for small or large runs
• Project management tools to ensure on-time, on-brand delivery

They also provide packaging design and storytelling support, helping clients extend their branding across every customer touchpoint.

Certifications and Compliance

HUM. Concept collaborates with manufacturing partners who comply with:

• OEKO-TEX® Standard 100
• GOTS (Global Organic Textile Standard)
• Fair Trade and BSCI certifications
• Australian consumer safety and labeling regulations

They prioritize transparent supply chains and provide material information for brands committed to ESG reporting and sustainable procurement.

Customer Testimonials

HUM. Concept is praised by clients for their personal approach and design clarity:

“HUM. helped us create café uniforms that our staff actually love wearing. The quality, the fit, the branding—it all came together so naturally.” – Café Owner, Melbourne

“They got our concept and turned it into something tactile and memorable. Our customers always ask where we got our merch.” – Lifestyle Brand Founder, Sydney

Major Achievements

• Launched collaborative collections with independent hospitality venues and wellness brands
• Delivered limited-edition merch lines for local events and creative festivals
• Developed fully custom, low-impact apparel for boutique brands and start-ups
• Grown a national client base through word-of-mouth and creative community partnerships
• Released branded content like “Karma Beach” showcasing product design in lifestyle settings

HUM. Concept continues to shape the future of branded merchandise by merging sustainability, storytelling, and design into meaningful, physical brand expressions.