logo

Exhibiting at Vitafoods India 2025

M22
Pavilion 1-3, Jio World Convention Center, Mumbai
11 Feb - 13 Feb, 2025

Product Offerings

Products:

Cod Liver Oil: Havfruene Tran/Mermaids Cod Liver Oil

Havfruene AS: Premium Norwegian Cod Liver Oil Manufacturer

Havfruene AS, also known as Mermaids of Norway, is a Norwegian company specializing in the production of high-quality cod liver oil. Based in Inderøy, Norway, the company harnesses Norway’s rich marine resources to produce pure, sustainably sourced, and nutritionally superior cod liver oil.

With a commitment to quality, sustainability, and traditional Norwegian craftsmanship, Havfruene AS has established itself as a trusted producer of premium cod liver oil, catering to health-conscious consumers worldwide.

Core Business & Product Offerings

Havfruene AS focuses exclusively on cod liver oil extraction, processing, and distribution, ensuring top-tier quality and nutritional value.

  • Havfruene Tran / Mermaids Cod Liver Oil:
    • 100% Norwegian Cod Liver Oil sourced from wild-caught Arctic cod.
    • Rich in Omega-3 Fatty Acids (EPA & DHA) for heart, brain, and immune health.
    • Naturally High in Vitamin A & D for bone health and immune system support.
    • Cold-Processed for Maximum Nutrient Retention.
    • Molecularly Distilled to remove toxins and heavy metals.
    • Non-GMO, Gluten-Free, and Sustainably Harvested.

Havfruene AS ensures its cod liver oil is of the highest purity, following strict Norwegian fishing and sustainability regulations.

Unique Selling Proposition (USP)

  • Norwegian Heritage & Purity: Produced from wild Arctic cod, following centuries-old Norwegian traditions.
  • Cold-Processed for Maximum Potency: Ensures optimal bioavailability of Omega-3, Vitamin A, and Vitamin D.
  • Sustainably Sourced & Eco-Friendly: Harvested under Norwegian sustainable fisheries policies.
  • Third-Party Tested for Purity: Free from mercury, PCBs, and heavy metals.
  • Trusted by Health Enthusiasts Worldwide: Recognized for exceptional quality and superior taste.

Financial Strength & Market Presence

Havfruene AS has positioned itself as a premium cod liver oil producer, catering to both domestic and international markets.

  • Annual Revenue: Estimated at €10+ million ($11 million USD).
  • Global Export Network: Products are shipped to Europe, North America, and Asia.
  • Premium Pricing Model: Positioned as a luxury health supplement, competing with top Omega-3 brands.

Export & Shipment Data

  • International Presence: Actively exporting to North America, Europe, and Asia.
  • Key Export Destinations:
    • United States
    • Germany
    • United Kingdom
    • Japan
    • South Korea
  • Growing Demand for Norwegian Cod Liver Oil: Increasing global awareness of Omega-3 health benefits.

Certifications & Compliance

Havfruene AS adheres to strict quality and sustainability standards, ensuring clean, safe, and effective supplements.

  • Norwegian Seafood Council Certified: Verifies ethical fishing practices.
  • GMP Certified (Good Manufacturing Practices).
  • ISO 22000 Certified: Ensures high food safety standards.
  • Friend of the Sea Certified: Supports marine sustainability.
  • Non-GMO & Gluten-Free Certification.

Competitive Edge & Market Position

Havfruene AS competes in the high-end Omega-3 supplement market, distinguishing itself through:

  • Superior Norwegian Sourcing & Processing.
  • Sustainability & Ethical Fishing Practices.
  • Premium Cold-Processed Cod Liver Oil.
  • Exclusive Small-Batch Production for Maximum Freshness.

Customer Testimonials & Recognitions

  • "The best cod liver oil I’ve ever tried! The purity and quality are unmatched." – Health & Wellness Enthusiast, Germany.
  • "Havfruene’s cod liver oil has significantly improved my energy levels and immune system." – Verified Customer, USA.
  • "A truly premium product. I trust Norwegian sourcing over any other." – Nutritionist, UK.

Havfruene AS has been recognized for excellence in marine sustainability and premium health supplement production.

Future Growth & Expansion Strategy

  • Expansion into North America & Asian Markets: Strengthening distribution in Japan, South Korea, and the USA.
  • New Product Innovations: Developing flavored cod liver oil and softgel variants.
  • Increased Online Presence: Expanding direct-to-consumer (DTC) sales via e-commerce platforms.
  • Sustainability Initiatives: Continuing to support marine conservation programs.

Conclusion

Havfruene AS (Mermaids of Norway) is a leading producer of premium Norwegian cod liver oil, renowned for quality, sustainability, and nutritional excellence. With growing global demand for pure Omega-3 supplements, Havfruene AS is poised for continued success in the health and wellness industry.