THE FOUNDER PERSON OF THE COMPANY SHRI VRAJLAL MANILAL SHAH, HAD A VISION-WHICH HE CALLED IT AS "QUALITY VISION"-GIFTED WITH A FORESIGHT & SHARP BUSSINESS ACUMEN HE WAS THE FIRST TO IDENTIFY THE VAST POTENTIAL OF THE BURGEONING READY MASALA MARKET. THUS IN 1969 WAS BORN THE PRODUCT CALLED "SHREE GANESH MASALA".