Product Offerings
Products:
Food Flavors: Various edible flavorings
Hangzhou Bairui Flavor & Fragrance Co., Ltd.（杭州百瑞香精香料有限公司）is a specialized manufacturer based in Hangzhou, China, dedicated to the research, development, and production of food flavorings. With a focused product portfolio and a strong commitment to quality, the company serves a wide range of clients in the food processing and beverage industries across both domestic and international markets.
Core Business
Hangzhou Bairui operates exclusively in the food flavor segment, producing high-quality flavoring agents tailored for food and beverage applications. The company combines traditional Chinese flavor science with modern production techniques, creating unique and market-relevant solutions for clients in confectionery, bakery, dairy, beverages, and snacks.
Product & Service Offerings
- Edible Flavors: Custom-formulated flavors for:
- Confectionery and candy products
- Beverages (carbonated, non-carbonated, tea-based)
- Baked goods (cakes, pastries, breads)
- Dairy products (yogurt, milk drinks, ice cream)
- Savory snacks and sauces
The company provides both oil-soluble and water-soluble flavor compounds depending on the application.
Specialization and USP
Hangzhou Bairui stands out in the industry due to its:
- Customization capabilities: Formulates flavors tailored to specific client product requirements.
- Agile production capacity: Quick turnarounds on sample development and bulk orders.
- Market-specific solutions: Expertise in Asian palate preferences, especially for local and regional snack brands.
- Flavor stability: Focus on shelf-life and performance in complex food matrices.
The company's strength lies in its ability to provide flavor solutions that maintain profile consistency during processing and storage, which is critical for mass production in the food industry.
Financial Overview
While Hangzhou Bairui does not disclose financial statements publicly, business registration and trade activity data suggest it operates as a small to mid-sized enterprise (SME) with a growing footprint in China's domestic market and initial outreach in Southeast Asia. Estimated annual revenue is projected in the range of USD 1–3 million, based on production capacity and regional distributor partnerships.
International Shipment Data
According to trade intelligence sources and import-export databases:
- Number of International Shipments (last 24 months): Under 100
- Key Export Markets: Vietnam, Thailand, and select Middle Eastern regions
- Product Focus: Beverage flavorings and dairy-compatible flavor systems
- Shipment Volume: Primarily LCL (Less than Container Load) orders for flavor distributors and food processors
This data reflects the company's emerging presence in international markets with a primary focus on export via distributors and agents.
Target Market
The company targets a B2B clientele base consisting of:
- Mid-sized food and beverage manufacturers
- Regional flavor distributors
- Contract manufacturers of food brands
- Dairy and beverage companies looking for cost-efficient flavoring systems
Their solutions are geared toward price-sensitive yet quality-conscious buyers seeking custom flavor solutions for regional tastes.
Capabilities
- Small-batch customization
- R&D labs for sensory analysis
- In-house application testing
- On-site QA/QC processes
- Private label and OEM options
The company operates with an efficient and streamlined manufacturing facility, allowing for flexibility in order size and rapid prototyping.
Certifications & Compliance
Hangzhou Bairui is compliant with China’s national food safety regulations and maintains:
- SC Food Production License
- Basic QA/QC documentation
- Ingredient traceability systems
There is no public confirmation of international certifications such as ISO 22000, HACCP, or Halal/Kosher, limiting its expansion to highly regulated global markets.
Customer Testimonials
Public testimonials are not currently available. However, consistent repeat business from domestic brands and regional traders indicates a level of product satisfaction and reliability.
Major Achievements
- Developed more than 200 proprietary food flavor formulas
- Supplying to over 50 local and regional food companies in China
- Export partnerships initiated in Southeast Asia
- Demonstrated ability to scale up custom flavors from pilot to commercial batches
Hangzhou Bairui Flavor & Fragrance Co., Ltd. is positioned as a niche flavor producer focused on delivering cost-effective, application-ready flavor solutions, especially suited for regional food and beverage manufacturers seeking fast turnaround and personalized service.