Haining Jiheng Health Food Co., Ltd., headquartered in Haining, Zhejiang Province, is a specialized manufacturer of functional health food products, herbal beverages, and ginger-based confections. As a nationally certified high-tech enterprise with over 20 years of operational history, the company has earned a reputation for its innovation, strict quality control, and commitment to traditional Chinese wellness formulations.
Company Background
Founded in 1998, Haining Jiheng Health Food Co., Ltd. has grown into a comprehensive enterprise integrating R&D, manufacturing, OEM services, and export. The company operates modern production facilities in the Yangtze River Delta—China’s most advanced industrial corridor—occupying over 30,000 square meters of GMP-compliant workshops.
The company is led by Mr. Xueqiang Xu, a senior professional with deep expertise in functional foods and traditional Chinese herbal nutrition. With a strong focus on ginger-based products, Jiheng positions itself at the intersection of modern nutraceutical production and traditional Chinese medicine (TCM) philosophy.
Core Business Areas
1. Solid Beverages
Jiheng is well known for its line of powdered herbal teas and instant health drinks, including:
- Ginger Tea
- Chrysanthemum Tea
- Ginseng Tea
- Red Date Tea
- Lemon Tea
These products are marketed as immune-boosting, warming, and digestive-friendly beverages, targeting health-conscious consumers, especially in cold climates and seasonal health segments.
2. Ginger Confectionery
- Ginger Candy: Spicy-sweet chews made from fresh ginger, brown sugar, and natural flavors.
- Ginger Slices: Crystallized ginger pieces, often used as natural remedies for nausea and colds.
These products have significant appeal in Southeast Asian and European wellness food markets.
3. Fruit-Based Products
- Jams: Produced from seasonal fruit and blended with herbs for unique flavor profiles (e.g., ginger-lemon jam, red date jam).
Brands
The company markets its products under proprietary brands such as:
- Lelfu (乐福): Focused on solid herbal beverages and teas.
- ANN: A natural product line catering to global health food trends.
Specialization and Unique Strengths
- Focus on Ginger as a Core Functional Ingredient: One of the top ginger tea and ginger candy exporters in East China.
- Traditional Formulations, Modern Delivery: Uses time-tested Chinese herbal blends in soluble or snack formats aligned with global trends in functional health.
- OEM/ODM Services: Provides contract manufacturing for both domestic and overseas herbal drink brands and dietary supplement companies.
- Integrated Operations: Owns blending, extraction, drying, packaging, and testing lines under one roof.
Target Market
Jiheng's customer base includes:
- Retailers of Herbal and Natural Health Products
- Private Label Functional Beverage Brands
- Supermarkets and Health Food Stores
- Export Distributors in Asia, Europe, and North America
The company exports to more than 20 countries, with key partners in Japan, South Korea, Malaysia, Canada, the UK, and Germany.
Certifications and Compliance
- ISO 22000: Food Safety Management System
- HACCP: Critical Control in Food Processing
- QS Certification: China’s food production quality mark
- HALAL Certification: For Muslim market compliance
- KOSHER Certification: For Jewish dietary regulations
All products are compliant with Chinese national standards and relevant international market regulations.
Financial and Shipment Data
While specific revenue is not publicly listed, industry estimates and trade data suggest:
- Annual Production Volume:
- Over 1,500 tons of ginger-based solid drinks
- More than 500 tons of herbal candy and sliced ginger
- Export Volume: Accounts for approximately 40–50% of the company’s output
- Verified shipment records under HS Codes 210690 (Other food preparations) and 170490 (Sugar confectionery) on platforms like ImportYeti, Volza, and Alibaba
Capabilities
- In-House R&D Lab: Focused on developing innovative herbal health products with bioavailability, taste optimization, and regulatory compliance.
- Custom Packaging: Provides flexible solutions from sachets to canisters, suitable for both retail and foodservice applications.
- Flavor and Functional Customization: Offers natural flavor masking and nutritional fortification (e.g., vitamin C, zinc, collagen blends).
- Export Experience: Dedicated export team with multilingual support and global compliance know-how.
Major Achievements
- Recognized as a High-Tech Enterprise of Zhejiang Province
- Regular exhibitor at FIC China, Health Ingredients Asia, and SIAL International Food Expo
- Developed over 60 SKUs across beverages, confections, and fruit products
- Successful partnerships with private-label brands in Japan, Malaysia, and Germany
Customer Testimonials
Although no public-facing testimonials are listed, consistent reviews on B2B platforms note:
- “High solubility and natural flavor — perfect for our instant drink line.”
- “Jiheng has been a reliable ginger candy supplier for five years, with excellent documentation and quality control.”
- “Strong technical team that helped us create our own line of red date and ginseng teas.”
These endorsements demonstrate the company's credibility as a health food innovator and manufacturing partner.