Exhibiting at FOOD INGREDIENTS CHINA 2025

Hainan Leye Food Co., Ltd.（海南乐椰食品有限公司）is a specialized food processing company headquartered in Ding'an County, Hainan Province, China. Leveraging the island’s natural abundance of coconuts, Leye Food has carved a niche in the domestic and international markets for its unique range of molasses-coconut-based products and compressed coconut specialties.

Core Business and Product Offerings

Hainan Leye Food is known for its deep integration of coconut and tropical fruit processing into innovative, consumer-ready formats. Its main product lines include:

• Compressed Coconut Series

  • Compressed Coconut

• Molasses-Based Series

  • Molasses Coconut
  • Molasses Coconut Fiber (in tinplate packaging)
  • Molasses Aloe
  • Molasses Pineapple

• Canned Series

  • Canned Coconut Particles

The company’s signature processing method combines traditional Hainanese food craftsmanship with modern preservation techniques, allowing products to retain natural aroma, chewiness, and rich molasses flavor without the use of artificial additives.

Manufacturing Capabilities

Leye Food operates a manufacturing facility located in Ding’an Coconut Industrial Park, covering thousands of square meters with automated production lines and packaging units. The company has established a complete industrial chain for:

• Coconut fiber preparation
• Molasses blending and infusion
• Tinplate canning
• Vacuum packing and sterilization

It adheres to strict hygiene controls and standardized processing protocols to ensure consistent product quality and shelf stability.

Certifications and Quality Standards

While detailed certificates are not publicly listed, the company ensures compliance with national food safety regulations and has participated in government-supported food safety initiatives. Their product packaging indicates adherence to:

• GB Standards (Chinese National Standards for food production)
• HACCP-compliant protocols
• Sanitary certifications for export registration (applicable to SE Asia and other regions)

The company’s canned and compressed coconut products are processed under high-temperature sterilization to ensure microbial safety and long shelf life.

Export and Shipment Overview

Hainan Leye Food has made a name in export markets, especially across Southeast Asia and Chinese diaspora markets. Based on product availability and shipping insights:

• Primary Exported Products: Compressed Coconut, Molasses Coconut, Molasses Aloe
• Top Export Destinations: Malaysia, Singapore, Thailand, Hong Kong, Vietnam
• Packaging Formats: Tinplate cans, sealed plastic cups, and vacuum packs
• Distribution Channels: Ethnic food importers, wholesalers, and restaurant supply chains

Its products are well-positioned in Asian dessert markets, especially for bubble tea chains, sweet shops, and specialty grocery retailers.

Market Positioning and Target Segments

The company targets both retail and foodservice segments, particularly:

• Bubble tea and beverage chains
• Dessert shops and Asian confectioneries
• Supermarkets focused on ethnic and tropical snacks
• Health-conscious consumers seeking fiber-rich, low-fat treats

With unique products such as Molasses Coconut Fiber, Hainan Leye has tapped into a niche category with minimal direct competition and a strong cultural tie to tropical island delicacies.

Brand and Identity

Leye Food markets its products under the “Le Ye” (乐椰) brand, which translates to “Joyful Coconut.” The branding emphasizes:

• Natural ingredients sourced from local Hainan coconuts
• Traditional molasses infusion with a modern twist
• A focus on chewy texture and unique taste profile appealing to young and health-conscious consumers

Recognition and Market Feedback

The company has been showcased at Hainan International Food Expos and has participated in provincial agricultural branding campaigns. Product reviews and buyer feedback from trade platforms suggest:

• High satisfaction in texture consistency
• Appealing taste profile with natural sweetness
• Shelf-stable and easy-to-store packaging

Foodservice buyers appreciate the ready-to-use formats that save prep time in busy café or dessert kitchen environments.

Strategic Development and Outlook

Leye Food is expanding its footprint in China’s domestic high-speed railway stations, tourism zones, and convenience chains while strengthening its export ties in Southeast Asia. Future directions include:

• Launch of new molasses fruit combinations, such as jackfruit and mango
• Upgrading to retail-ready packaging for supermarket entry
• Partnerships with health food and beverage startups for co-branded products
• Application for international certifications such as HALAL and ISO 22000 for broader global market access

With strong supply chain control, culturally unique products, and growing demand for tropical coconut-based snacks, Hainan Leye Food is well-positioned to scale as a leading name in niche food processing and export.