Exhibiting at Aahar 2025

About UPSTABLISH FOOD TECHNOLOGIES PRIVATE LIMITED

UPSTABLISH FOOD TECHNOLOGIES PRIVATE LIMITED, operating under the brand Greenest, is a pioneering food technology company based in New Delhi, India. The company specializes in plant-based meat alternatives, catering to the growing demand for sustainable, protein-rich, and environmentally friendly food products.

Since its inception, Greenest has been at the forefront of India's alternative protein movement, providing high-quality, plant-based meat options that replicate the taste, texture, and nutrition of traditional meat. The company collaborates with leading food scientists, nutritionists, and chefs to craft products that meet the expectations of both vegetarians and meat-eaters alike.

Core Business & Offerings

Greenest focuses on developing plant-based meat alternatives that align with health-conscious and environmentally responsible consumer preferences. The product portfolio includes:

• Plant-Based Shami Kebabs
• Plant-Based Keema
• Plant-Based Burger Patties
• Plant-Based Nuggets

These products are made from high-protein plant ingredients like soy, peas, and wheat proteins, ensuring a rich and fulfilling eating experience.

Unique Selling Proposition (USP)

1. Taste & Texture Parity – Greenest's products are developed to closely mimic the taste and texture of conventional meat.
2. Nutritional Excellence – High in protein, fiber, and essential nutrients while being cholesterol-free.
3. Sustainability Impact – Uses significantly less water, land, and energy compared to animal-based meat production.
4. Clean Label – Free from artificial preservatives, colors, and harmful additives.

Market Position & Target Audience

Greenest primarily targets:

• Health-conscious consumers looking for high-protein, low-fat alternatives to traditional meat.
• Vegetarians & Vegans seeking meat-like taste experiences.
• Flexitarians who want to reduce meat consumption without compromising on taste.
• Foodservice industry including restaurants, cloud kitchens, and retail chains.

The plant-based meat market in India is growing rapidly, with increasing awareness about health and sustainability. Greenest is strategically positioned to capitalize on this trend, expanding its distribution across modern retail, online marketplaces, and HoReCa (Hotels, Restaurants, and Catering) sectors.

Financial & Market Insights

• The Indian plant-based meat industry is expected to reach $500 million by 2030, growing at a CAGR of 8-10%.
• Greenest has seen substantial year-on-year growth, with increased adoption of plant-based products in urban centers like Delhi, Mumbai, and Bangalore.
• The company has secured strategic partnerships with top food chains and retail brands to expand its reach.

Certifications & Compliance

Greenest ensures strict adherence to global food safety and regulatory standards, with the following certifications:

• FSSAI (Food Safety and Standards Authority of India) Certified
• Non-GMO Certification
• Vegan-Friendly & Plant-Based Certifications
• HACCP & ISO 22000 Compliant for food safety management

Achievements & Media Recognition

• Featured in leading publications such as Economic Times, The Hindu, and Business Insider for its innovation in plant-based foods.
• Collaborations with top chefs to create gourmet plant-based recipes.
• Expansion into key metro cities, making Greenest products accessible in leading supermarkets and online platforms.

Sustainability & Future Plans

Greenest is committed to reducing the carbon footprint of food consumption by offering ethical and sustainable alternatives to meat. Future plans include:

• Expanding into international markets, including Southeast Asia and the Middle East.
• Innovating new plant-based products, such as dairy alternatives and ready-to-eat meal options.
• Strengthening retail partnerships for better nationwide distribution.

With its scientific approach, commitment to sustainability, and focus on superior taste, Greenest is well on its way to transforming the future of food in India and beyond.