About Flake Food & Beverages
Flake Food & Beverages is a leading beverage manufacturer based in Gurugram, India, specializing in carbonated soft drinks (CSDs), fruit juices, packaged water, and soda products. With a strong presence in the Indian FMCG beverage sector, the company is dedicated to delivering high-quality, refreshing, and affordable beverage solutions catering to diverse consumer preferences.
Core Business and Specialization
Flake Food & Beverages focuses on manufacturing and distributing a wide range of beverages, ensuring great taste, affordability, and premium quality. The company's product portfolio includes:
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Carbonated Soft Drinks (CSDs):
- Flake CFD – Classic cola, lemon-lime, and orange flavors.
- Asian CFD – Unique, Asian-inspired flavored carbonated drinks.
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Fruit Juices & Tetra Pak Beverages:
- Flake Juices – Rich pulp-based fruit juices made from natural extracts.
- Flake Tetra – Packaged long-life fruit beverages.
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Packaged Water & Soda:
- Flake Water – Purified packaged drinking water.
- Flake Soda – Carbonated soda water for cocktails and refreshment.
- Haywards Water & Soda – Specialty water and soda under the Haywards brand.
Key Differentiators:
- High-Quality Beverage Manufacturing – Advanced processing and filtration technology.
- Affordable & Accessible Pricing – Competitive pricing structure for mass-market appeal.
- Innovative Flavors & Unique Formulations – Catering to regional and international taste preferences.
- Strong Distribution Network – Pan-India reach through retail stores, supermarkets, and online platforms.
Market Position and Competitive Advantage
Flake Food & Beverages has successfully positioned itself as a strong challenger in India's beverage industry, competing with leading brands while offering cost-effective and innovative beverage options.
- India’s Carbonated Soft Drink Market – Expected to reach $18.2 billion by 2030, growing at a CAGR of 9.4%.
- Fruit Juice & Packaged Beverage Market Growth – Anticipated to grow at a CAGR of 12.1%, driven by health-conscious consumers.
- Competitive Edge – The company’s affordable, innovative, and diverse product range makes it a preferred choice in the beverage segment.
Financial Strength and Growth
Flake Food & Beverages has demonstrated steady revenue growth, backed by increasing demand for carbonated and fruit-based beverages.
- Revenue Growth: Estimated 18% year-over-year increase.
- Production Capacity: Produces millions of liters annually to meet growing demand.
- Retail & B2B Distribution: Expanding reach in modern retail, general trade, and e-commerce platforms.
Shipment and Export Data
Flake Food & Beverages serves both domestic and international markets, ensuring an efficient and scalable supply chain.
- Domestic Distribution: Products available in supermarkets, grocery stores, and online marketplaces across India.
- Export Markets: Exploring potential markets in Southeast Asia, the Middle East, and Africa.
- Bulk Shipping Capabilities: Supplies wholesale, bulk buyers, and food service industries.
Certifications and Compliance
Flake Food & Beverages complies with stringent food safety and quality assurance standards.
- FSSAI Certified – Compliance with India’s Food Safety & Standards Authority.
- ISO 22000 Certified – Ensures food safety management across production units.
- HACCP Compliance – Maintains international food safety guidelines.
Customer Reviews and Testimonials
Flake Food & Beverages has garnered positive feedback for its refreshing taste, affordability, and quality.
- "Flake soft drinks are an affordable and great-tasting alternative to international brands!" – Retailer, Delhi
- "Their fruit juices are rich in pulp and have a natural taste, perfect for health-conscious buyers." – Wholesaler, Mumbai
- "Flake soda is excellent for mixing cocktails and refreshing drinks!" – Restaurant Owner, Bangalore
Major Achievements and Recognition
- Recognized as an Emerging Beverage Brand in India’s FMCG industry.
- Awarded for Excellence in Beverage Innovation at India Food & Drink Summit.
- Expanding National & International Presence with growing consumer demand.
Future Plans and Expansion
Flake Food & Beverages is focused on expanding its market presence and diversifying its product portfolio. Future plans include:
- New Product Launches – Introducing functional beverages, energy drinks, and sugar-free options.
- International Expansion – Targeting growth in global markets for carbonated and non-carbonated beverages.
- Sustainable Packaging Initiatives – Transitioning to eco-friendly packaging solutions.
- Strengthening Online Presence – Expanding into e-commerce and direct-to-consumer sales channels.
Conclusion
Flake Food & Beverages is a fast-growing player in India's beverage industry, offering a diverse range of high-quality, affordable, and innovative soft drinks, juices, and packaged water. With strong market positioning, continuous product innovation, and expansion plans, the company is set to reshape the beverage landscape and cater to modern consumer preferences.
