EUSA COLORS ASIA, officially registered as Tangshan Youzanle Trading Co., Ltd., is a specialized supplier of natural colorants and botanical extracts based in Tangshan, China. Operating under the brand EUSA COLORS, the company provides high-quality, clean-label color solutions for food, beverage, nutraceutical, and cosmetic industries across the Asia-Pacific region and beyond.
Core Business and Offerings
EUSA COLORS ASIA focuses on the research, sourcing, processing, and distribution of natural pigments and functional plant extracts. Its product portfolio includes:
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Natural Colorants
- Carmine
- Annatto
- Curcumin
- Beet Root Red
- Grape Skin Red
- Purple Sweet Potato Red
- Cabbage Red
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Plant-Based Functional Extracts
- Rosemary Extract (natural antioxidant)
- Momordica Grosvenori Extract (natural sweetener)
-
Western Natural Flavors
- Customized and application-specific flavor blends for beverages, dairy, and confectionery
These products are widely used in yogurts, beverages, candies, baked goods, dairy formulations, sauces, processed meats, and supplements, serving manufacturers seeking natural alternatives to synthetic additives.
Specialization and Unique Value Proposition
EUSA COLORS ASIA stands out for its commitment to:
- 100% natural origin ingredients
- Stable and standardized color performance
- Water-soluble and oil-soluble formulations
- Compliance with China GB standards and international additive regulations
The company leverages sourcing networks across Europe, South America, and Southeast Asia, ensuring consistent quality of raw materials like cochineal, turmeric, annatto seeds, red cabbage, and purple sweet potato.
Its solutions are tailored to meet the clean-label demands of modern consumers while maintaining the vibrancy, stability, and process resistance required by large-scale food manufacturers.
Financial and Operational Scale
While EUSA COLORS ASIA operates as a privately held SME, it has:
- Established distribution channels across China, Southeast Asia, and parts of the Middle East
- Supported hundreds of industrial clients, including OEMs and direct processors
- Processed and supplied tons of botanical pigments and extracts annually
- Partnered with logistics providers to support temperature-sensitive and light-sensitive deliveries
The company’s operational scale reflects its role as a key niche supplier in the natural colorant value chain, with an expanding export footprint.
Export and Shipment Insights
EUSA COLORS ASIA sources globally and exports regionally, shipping products such as:
- Carmine and Annatto to meat and dairy producers in Vietnam, Thailand, and Indonesia
- Rosemary Extract and Curcumin to nutraceutical companies in Malaysia and Korea
- Custom pigment blends to confectionery manufacturers in the Middle East
Most shipments range from 1 kg pilot packs to 25 kg bulk orders, depending on formulation needs, and include full documentation: CoA, MSDS, color strength analysis, and heavy metal reports.
Target Market
The company serves a wide range of clients across:
- Food and beverage manufacturers
- Nutraceutical and health product companies
- Dairy and dessert producers
- Confectionery and baked goods suppliers
- Cosmetics and personal care formulators
It also acts as a formulation partner for companies developing clean-label and allergen-free product lines.
Capabilities
- Natural pigment blending and emulsification
- Stability optimization for pH, heat, and light conditions
- Customized shade development
- Functional additive pairing (e.g., color + antioxidant)
- Regulatory and documentation support for international trade
The company can also advise on color matching and formulation conversion from synthetic to natural systems, offering both technical support and application testing.
Certifications and Compliance
While specific certifications are not listed on public platforms, EUSA COLORS ASIA ensures:
- Compliance with China GB standards
- Export documentation for Halal-compatible and non-GMO ingredients
- Third-party lab validation for color strength, solvent residues, and microbial load
- Conformance to European Union and FDA permissible limits for natural colorants
The company provides traceability reports from origin harvest through extraction and blending.
Customer Testimonials and Industry Reputation
Although direct testimonials are not published, EUSA COLORS ASIA is recognized in B2B circles for:
- Responsive customization services
- Stable product quality across batches
- Fast lead times and efficient technical support
- Availability of hard-to-source pigments like Grape Skin Red and L-Rhamnose-based sweeteners
Its participation in regional trade shows and natural ingredient expos further supports its visibility and trust in the natural food ingredients industry.
Key Achievements
- Expanded natural pigment offerings to cover over 10 major color sources
- Built a loyal client base across Asia and the Middle East
- Enabled reformulation of multiple food products to natural-color compliant SKUs
- Introduced multi-functional natural extracts combining color and preservation
- Played a key role in driving clean-label reformulation for beverage and dairy brands in China
EUSA COLORS ASIA continues to empower food and health product manufacturers with vibrant, functional, and clean-label color solutions, bridging global sourcing expertise with localized technical service.