Product Offerings
Product Categories:
Meat, Poultry, Dairy Products
Products:
Grass-Fed Beef, Lamb, Sustainably Produced Beef, Sustainably Produced Lamb
The EU Beef and Lamb Programme, managed by Bord Bia (the Irish Food Board), is a promotional campaign co-funded by the European Union. The programme aims to promote high-quality, sustainably produced beef and lamb from Ireland across international markets including the USA, Japan, South Korea, and China. The campaign highlights Ireland's grass-fed beef and lamb, which adheres to stringent EU food safety and sustainability standards. It promotes the values of quality assurance, sustainability, and traceability, and emphasizes Ireland's position as a leading exporter of premium beef and lamb.