Clay Craft India Pvt. Ltd.
Clay Craft India Pvt. Ltd. is India's leading manufacturer and exporter of high-quality ceramic tableware, catering to both domestic and international markets. With over three decades of experience, the company has established itself as a key player in the industry, providing premium dinnerware, tea & coffee sets, and hotelware to consumers, businesses, and hospitality chains.
Company Overview
- Founded: 1994
- Headquarters: Jaipur, India
- Manufacturing Facilities: 7 state-of-the-art production units
- Production Capacity: Over 100,000 pieces per day
- Employees: More than 2,000 skilled professionals
- Brands: Clay Craft, JCPL, VACBOTT
Product Portfolio
Clay Craft specializes in a wide range of ceramic tableware and stainless steel drinkware. The product line includes:
- Tableware: Dinner Sets, Plates, Bowls, Platters, Soup Sets
- Tea & Coffee Serving: Coffee Mugs, Cup & Saucer Sets, Kettles, Tea Sets
- Stainless Steel Drinkware: Double Wall Bottles, Single Wall Bottles, Tumblers
- Hotelware: Custom-designed crockery for hotels and restaurants
The company is known for its high-quality vitrified ceramic products, which are microwave-safe, dishwasher-safe, lead-free, and highly durable.
Market Presence & Export Reach
Clay Craft serves a diverse range of customers, including top hotels, restaurants, airlines, and retail consumers. The company exports its products to over 40 countries worldwide, including USA, UK, UAE, Canada, Germany, and Australia.
- Domestic Market Share: Holds a significant share in India’s ceramic tableware market
- Export Revenue Contribution: Over 30% of total revenue
- B2B Clients: Supplies custom crockery to brands like Taj Hotels, Oberoi Group, ITC Hotels, Marriott, and Radisson
Production & Innovation
Clay Craft is known for its cutting-edge production process that integrates traditional craftsmanship with modern technology.
- Manufacturing Facilities: 7 fully automated plants
- Kiln Firing Capacity: 1,300°C vitrification process for enhanced durability
- Customization: Offers personalized branding options for B2B clients
The company also introduced VACBOTT, a premium range of stainless steel insulated bottles, to diversify its portfolio.
Financial Performance
Clay Craft India has witnessed consistent growth in revenue and profitability, driven by increasing demand for premium ceramic ware.
- Annual Revenue (2023): Estimated ₹250-300 crore (USD 30-36 million)
- Profit Margin: Over 20% EBITDA margin
- YoY Growth: 15-20% annual growth in the last five years
Certifications & Compliance
The company maintains high-quality standards and holds multiple certifications:
- ISO 9001:2015 - Quality Management Certification
- FDA Approved - Safe for food contact
- BIS Certified - Compliance with Indian safety standards
- SGS & Intertek Certified - Tested for durability and lead-free compliance
Shipment & Export Data
Clay Craft India is among the top exporters of ceramic tableware from India, with thousands of shipments annually. The company's export records show:
- Annual Export Volume: Over 5 million units shipped globally
- Average Order Size: 10,000 - 50,000 units per order
- Top Export Destinations: USA, UAE, UK, Canada, Germany, and Australia
- Past Shipment Clients: Leading retail chains and hospitality businesses
Customer Testimonials
Clay Craft has received positive feedback from clients across the globe. Some key testimonials include:
"Clay Craft's ceramic dinnerware has been a game-changer for our hotel. The quality and design are unmatched."
— Taj Hotels Procurement Team
"We have been sourcing customized tableware from Clay Craft for years. Their ability to meet deadlines and maintain quality is commendable."
— Marriott International Procurement Head
Key Achievements
- Largest ceramic tableware manufacturer in India with the highest production capacity
- Preferred supplier to India's top hospitality chains like Taj, ITC, Marriott, and Radisson
- Winner of the National MSME Excellence Award for outstanding manufacturing practices
- Expanding global footprint with increasing exports and strong market penetration
Future Outlook & Expansion Plans
Clay Craft aims to expand its global market share and strengthen its e-commerce presence. The company plans to:
- Invest ₹100 crore (USD 12 million) in new manufacturing units
- Launch new product categories in sustainable and eco-friendly ceramics
- Expand its export network to 60+ countries
- Strengthen its direct-to-consumer (D2C) sales channels via online marketplaces
Conclusion
With its strong manufacturing capabilities, premium product quality, and growing global presence, Clay Craft India Pvt. Ltd. stands as a trusted leader in ceramic tableware. The company continues to expand its market reach, innovate with new designs, and set benchmarks in the industry. As it moves forward, Clay Craft remains committed to excellence, sustainability, and customer satisfaction.